You may have heard the term “content curation” tossed around lately. It’s a new-ish name for an idea that’s not new at all.
Here’s the jist of content curation:
Content curation is the process of sifting through online information on a specific topic or niche and select the best information for their readers. A content curator is essentially an editor – someone who collects and shares content written by other people and writes original content as well.
A good content curator will share only the best and most relevant information, helping to establish themselves as a thought leader in the topic that they curate and become a valuable resource to their readers. So, for instance, if you’re in the landscaping business, you would gather, edit, and share only high-quality, helpful landscaping information and tools, thereby becoming a “go-to” resource for your readers.
4 Advantages of Using Curated Content
- It can save time over writing original content
- It can help an individual or organization establish themselves as a thought leader
- It can help you grow your audience by sharing the very best content
- It can help you to stay informed about the latest news in your industry
12 Tips on Becoming a Successful Content Curator
Anyone has the potential to become a content curator. Here are some tips that help will get you moving in the right direction.
- Know your audience and only share relevant content
- Only share the best quality curated content – don’t waste people’s time sending them useless crap to read!
- Provide context and explain why you chose the info you included
- Tell a story
- Combine curated content with original content
- Use all types of content – blog posts, videos, slide shows, infographics, etc.
- ALWAYS link to the original source of curated content
- Measure your results
- Read, read, read!
- Sift through all of the information you can find on a topic and find the best of the best
- Organize the content in a logical way
- Use a blog, page on your website, e-newsletter or another format of your choice to share information
3 Excellent Content Curation Tools
There are tons of content curation tools out there that will help you find, organize and distribute curated content – here are just a few:
This is just the most basic information on a large (and growing) topic. In my post next week, I’ll dig a little deeper and show you good and bad (lazy) ways to go about content curation.
Contrary to what some say, content curation is not about shortcuts!