First up for social media news is a post from Social Fresh listing the top 4 Facebook posts from this week.The article discusses what it is about each post that made it so successful (most likes, shares and comments).
Here are some of its handy takeaways for good Facebook posts:
- Be funny.
- Keep it simple.
- Use eye-catching images.
- Trigger their nostalgic side.
People respond to things that create an emotion. Humor and nostalgia may not work for every company, but both are a great way to get fans talking about your Facebook posts.
For much more detail into these insights and to find out why a picture of Homeward Bound is relative, read the whole article here.
Next up, a very interesting study shows that Pinterest is more popular than Facebook when it comes to finding and purchasing products.
The numbers: 69% of online consumers have bought or will buy a product they found on Pinterest, while the same can only be said of 40% of shoppers on Facebook.
The study found that the three top uses of Pinterest are:
- Inspiration on what to buy.
- Keep track of things you like.
A whopping 70% of Pinterest users said they are looking for buying inspiration, compared to only 17% of Facebook users.
Why is Pinterest popular for shoppers? For reasons like this easily accessible Pinterest Christmas List:
Having a strong social media presence is an important aspect of any business. But according to this last article, 22% of companies globally do not have a digital strategy.
However, that leaves 78% who do,which is why your business needs to do things like…oh, I dunno…create engaging Facebook posts!
What are you doing to engage your audience in your Facebook posts?
Are you being interesting, funny or memorable? Who’s your favorite — Shadow, Sassy, or Chance?