Are you curious about using Pinterest for business?
Go ahead and watch this video. This post will help you get your head around where to start…
6 Helpful Browser Extensions That Make Using Pinterest for Business Easy
There are some basic browser extensions that will help you easily adopt a habit of pinning images on Pinterest, without interrupting your regular web or social media usage patterns.
- Easypinner for Pinterest - This Chrome extension provides a very fast way to auto pin your websites via URL and keep them sorted on your Pinterest boards.
- Pinterest Keyboard Shortcut - This plug-in will allow you to add images to your Pinterest boards by simply using the keystroke {Ctrl+Alt+P}.
- Pinterest Recent Activity Expander - This plug-in will help you enlarge any thumbnail images in your recent activity tab on Pinterest without having to open the link.
- Pinterest Right Click - This Pinterest browser extension for FireFox users that will add ‘Pinterest’ as an option on your context menu.
- Pinterest Pin It Button (by Shareaholic) - this is a great option in the Chrome Web Store for easily sending images from the web to your Pinterest boards.
- Pin Search - a Chrome extension that allows you to match the power of Google search to find images on Pinterest
5 Pinterest Management Tools for Using Pinterest for Business
Pinterest is about Pinning content that gets a reaction. That means adding one more task to your already busy social media use. Each of these tools will help use Pinterest for business more efficiently, saving you tons of time and manual effort.
- Share as Image - This low cost tool (at $6.99) allows you to add text to any image and share it across Pinterest, as well as other social media sites.
- Pin Pro – a helpful app for Mac and iPhone users that allows you to instantly browse and upload images to your Pinterest boards without ever having to open your web browser!
- Pinstamatic – This tool helps you speed up the process of creating boards and then pinning images to them.
- PinGraphy.com - This neat little Pinterest dashboard will allow you to both schedule and bulk upload images to your Pinterest boards.
- Easy Title Templates – This cheap and easy to use tool will allow you to add text titles to the images you pin on your Pinterest boards.
8 Helpful Pinterest Analytics Tools to Gather Social Media Insights
It’s still early on for Pinterest analytics tools, but the companies listed below have been some of the early players on the space and have worked hard to build and release some useful features. I expect that we will see some of these start up concepts get snatched up by larger companies over the course of 2013.
- Curalate - In my opinion, Curalate is the best tool in the game today for gathering analytics and insights that will help you use Pinterest for business.
- Pinpuff – Pin puff brings influence measurement to Pinterest and is somewhat similar to the controversial Klout influence scores.
- Pinerly – This Pinterest analytics tool was one of the first applications to give users insights into how their pins and boards were spreading across social media.
- Octopin.com - A pinterest analytics tool helps you build and manage contests and measure marketing campaign performance.
- Pinfluencer - this Pinterest analytics tool allows you to do competitive analysis as well as conduct pin to purchase tracking.
- Repinly – this Pinterest analytics tool helps you identify the most popular pins, boards, and people who use Pinterest.
- Pin League – a freemium-model Pinterest analytics tool that helps you measure campaign ROI, track growth and analyze your competitors.
- Pin Alerts - This tool sends email alerts to your inbox when images from your website are pinned on Pinterest.
7 Examples of How To Use Pinterest for Business
These are a few examples of brands, both big and small, who are using Pinterest well. Remember that simply copying what they are doing will most likely not be right for your audience or business (unless you are a direct competitor, of course). In stead, look to these for ideas and then figure out how to adapt them to your objectives, audience, social media content strategy.
- Toys R Us – this brand creates boards based on seasonality, categories and brands of toys and causes they support. A lot of the links lead back to their ecommerce site.
- Etsy – Etsy.com has more than 150,000 followers on Pinterest as of the time of this post. Likewise, the brand has a number of Pinterest boards that have more than 100 pins, showing that there is a correlation between the amount of content you pin and the number of people who follow your boards.
- Southwest Public Library – Located in Ohio, the Southwest Public Library uses Pinterest to reach out to community members and share books, information, events and authors with their community members.
- Pottstwon Mecury – A small town newspaper in Pennsylvania, Pottstown Mercury uses Pinterest boards to highlight community happenings and events, including a board dedicated to tracking down the town’s most wanted local fugitives.
- Blue Nile – This large internet retailer of high end jewelry does an amazing job in positioning product photography that drives potential customers back to their ecommerce site.
- Her Campus Ohio State – Her Campus Her Campus is the #1 online community for college women with content being contributed by more than 3,000 student journalists. The Ohio State Pinterest profile serves content related to female interests to students at the The Ohio State University, driving traffic back to the main site
It’s Your Time to Shine
How are you using Pinterest for business? Do you have tools, tricks, tips or resources you can share?
Do you have a case study that you want people to know about?
We’re looking for guest contributors to feature on #tkgenius, so if you have a story to tell, leave me a note in the comment section and we’ll chat!
Thanks loads for some great tips.
Thanks for sharing this.