Content Curation Explained Part 3: Tools Every Content Curator Needs

If you’ve been reading along the past couple of weeks, you know that Content Curation is the process of collecting, organizing, and sharing online content on a given subject. Easy enough, right?

Right! As long as you have effective tools to help you along the way. Here are a few of our favorite content curation tools at TKG – from collecting, to organizing, to producing and promoting the final product.

Diigo: Our own Nate Riggs is a big fan of this one. In his words, “It blows Delicious out of the water!” Diigo is a cloud-based bookmarking tool that’s kinda like bookmarking on steroids. You can access your bookmarks from just about any device, plus you can add sticky notes, organize your bookmarked content by tags, capture snippets of web content, and highlight text.

Evernote: I was first taken with Evernote about a year ago because of their clean web design and calls to action on their homepage. From a sheer marketing perspective, I love it – it’s clear what they do, and the elephant-“remember everything” connection is super clever.

From a content curation perspective, it’s pretty great too. Evernote allows you to collect, organize and neatly STORE online content by category. As a content curator, I’ll tell you that this is half the battle. Evernote makes it easy to go back later and find all those little snippets you need.

Even better? Evernote works on just about any device, and your saved content is searchable, even on handwritten text inside images. If you’ve done any reading or research on content curation, you’ve likely heard of Scoop.It. And for good reason – it’s one of the most popular and well-conceived content curation tools available. allows you to research, create and publish online magazines on your topic of choice, then share that content via social outlets.

Here’s what a typical page might look like. I did a quick search on for gardening, then narrowed my search to container gardening to find this curated “magazine” on the topic: is available in three versions: Free, Pro ($12.99/mo) and Business ($79/mo), with Pro and Business accounts giving you access to advanced features like analytics, scheduling, increased customization, etc.

Pinterest: Pinterest is already the third most popular social network in the U.S. behind Facebook and Twitter. I stumbled upon a quote from a former journalist that helps explain Pinterest’s explosion in popularity: “People aren’t really reading anymore.” Being a book club gal myself, I’ll admit I was initially taken aback (and slightly horrified!) by this statement. But as I gave it more thought, people ARE still reading (at least I hope they are), but they’re consuming much more visual content as well: video, images, infographics, etc. It’s our job as content curators to organize and build narratives around those items.

ENTER PINTEREST: filtered, easily organized, and highly sharable curated images on just about any topic imaginable.  It’s no wonder individuals and businesses alike are using the platform for content curation.

I love West Elm’s use of Pinterest. Check out their “Spotted” board – West Elm products spotted in actual homes. Brilliant.

Who doesn’t love a good story? A favorite of journalists and news outlets, Storify is a storytelling tool that allows you to “find the best of social media” (their words) by creating topical stories around the very best images, tweets, links, etc. from the web. Storify then allows you to take your curated content one step further and add context to your collection thereby making it a true narrative.

Here’s a recent example from Hurricane Sandy. The news outlet The Daily Beast created several stories on the topic which you can see here:

Upon clicking on the gallery “Hurricane Sandy: Empty Grocery Shelves,” you see curated Twitter images and captions of wiped out grocery shelves:

GroupHigh: Finding high quality blogs from which to draw content is arguably the most time consuming element of content curation. Thankfully, the good people at GroupHigh realized this and created a tool to help. GroupHigh helps you find influential blogs on a given subject, build a targeted list sortable by a variety of metrics, and reach out/manage relationships with these bloggers.

Here’s a look at their dashboard:

These are just a few in a quickly-growing list of content curation tools; it’s by no means meant to be comprehensive. (This post is already dangerously close to being a mile long!) If there’s a tool you’d like to mention or for me explore on the blog, just let me know in the comments.

And stay tuned for my 4th post on Content Curation: I’ll be interviewing a special guest on the topic! More deets coming soon… 🙂

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