Before you embark on a new website or a website redesign, it’s important to make a plan for how to get your new website to rank in Google. With an average of over 4 billion searches performed each day on Google, you want to make sure that when someone is searching for a problem that your business knows how to solve, you are there. But, how?
It’s really quite simple. At least on
- Since people who search Google are typically trying to solve some sort of problem, the first step to ranking on Google is figuring out how you will explain what problem your website (and business) solves. Try to keep this explanation to one sentence, and be as specific as possible. For example, TKG’s site shows how we have solved web development and web marketing problems for businesses from various industries.
- Keyword Research – Once you know what problem your website solves, you need to figure out how people are searching for businesses like yours. Keyword research will help make sure that your site is using the right words to describe the problems that you’re solving — and not just the industry terms that you use, but the terms that real customers use. Google provides a free keyword research tool that can help you determine whether people are searching for the phrases that you think are important, and can give you suggestions on other terms you may not have considered. Make sure that the terms you settle on meet the following criteria:
- They are relevant to the content on your site,
- They are related to your target audience,
- They have enough searches each month to make an impact on your business, and
- You’re comfortable with the competition.
- Create unique, optimized content – Unique content explains how your business can solve a searcher’s problem, and optimizing it helps search engines understand what keywords you want your site to rank for. Refer back to your keyword research to make sure that you’re optimizing for all the right things.
- If your new site is a redesign of an old site that was performing already, take care to engage in a ranking retention project. Find out what pages of your site were performing and make sure they are appropriately re-directed. Are there other sites linking to yours? If so, review these links and make sure they will still go to live pages. If not, contact those site owners and request that they be updated. Yes, this can be a lot of extra work, but if your old site was doing anything at all for your business (and it almost certainly was), the last thing you want to do is leave out this step. It’s the equivalent of locking out long time customers — and goodness knows you would never do that!
- Finally, create a web marketing strategy to promote your site, build authority, and create lasting relationships with your customer-base. Research what others in your industry are doing, and do it better. You won’t be sorry! This kind of lasting commitment to your business is the difference between having a website, and having a website that generates sales & leads.
One last thing – Don’t forget to make sure that your technical house is in order. The greatest websites, with the awesomest content, won’t do an ounce of good for you if your site can’t be crawled. Be confident that the technical infrastructure is in place to support all your efforts, or else it’s just money and time wasted.
What other tips do you have for getting a new website to rank in Google? Tell me in the comments!