3 Tips on How to Verify Your Website on Pinterest

Pinterest is (finally) cracking down on spammers.


I’m especially excited about this news after searching for alarm clock related images the other day, and finding PAGES of pins all by the same spammer. GAH.

The good news is, Pinterest has built in somewhat robust features to prevent and report spam, like new business terms and business accounts, or allowing individual users to get all specific-like about the flavor of spammer.

The bad news is, for those of you who are actively using Pinterest for your business and are NOT spammers  (good for you!), you’re going to be asked to verify your website.

I say “bad news” only because it’s the most convoluted website verification process I’ve ever had to go through (although, seriously, thank you Pinterest for putting this measure into place).

Actually, the process isn’t THAT difficult IF you are in the type of business where you have direct access to the back end of your website. If, however, you’re a Social Media manager or run your marketing department, and any changes go through your dev or IT team, you might have a harder time.

Fortunately, I’ve gone through the process for you once already, so can give you a little insight. Here are 3 tips for verifying your website on PInterest.

1. Be Willing to Verify ONLY Your Top-Level Domain

First, Pinterest will give you two options to verify, but ONLY for top-level domains (e.g. www.mywebsite.com). So, for those of you who are hoping to be a little more savvy and have a unique link to a Pinterest-traffic-specific landing page, TOO BAD…for now. E-commerce types, you’re outta luck.

(The good folks at PInterest, however, do seem to always seem very active and open to feedback, so if you’d like to see alternative verification methods, they’re listening.)

2. Know Your Options

On to the two types of verification…HTML file upload, or HTML meta tag.

For both options, you must have access to either your server/root folder (HTML file upload) or to your index.html file/header code (<head>).

For any smaller/independent businesses using 3rd party platforms to host your website (e.g. Squarespace), your best option will be the HTML meta tag verification. Most platforms like this will give you easy access to your site’s HTML code, but you’ll have a little more trouble getting direct access to the root folder.

3. Get Help

So, as explained previously, if you do not routinely have access to the back-end of your website, send these instructions over to your dev or IT people. Believe me, it’ll be much quicker for them to do a quick upload or insert, and then you won’t have to be responsible for breaking the whole Internet.

Is this a process you’ve tried for your business on Pinterest? How did it go? What questions do you have? Tell me in the comments! 

Sarah is a TKG Content Strategist, a veteran blogger of love, life, and unicorns since way back in 2001. On the blog, you can follow her thoughts on content marketing, corporate identity, how to story-tell effectively, and yes, the occasional unicorn.

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