I believe most agree that price, quality and service are typically the most important factors in making a buying decision. I heard this saying awhile back and it really stuck with me.
For those that have never heard it, it essentially says that no business can offer a product or service of the highest quality, providing the best service at the lowest price. Think Chevy vs. BMW. The Chevy will give you price and service. The BMW will give you quality and service, but come at a higher price.
I remember when I was in college I used to do all of my shopping at Marc’s, a local chain of discount closeout & grocery stores. If I couldn’t buy it there I didn’t need it. They typically had the best prices in town on quality products; however you really had to prepare yourself for the shopping experience. With the low prices, they generally were always busy and seemed understaffed. The kicker for me was that they didn’t accept credit cards, so you had to either pay with cash or check.
On the other hand, if I go to the local hardware store, I know that I’m going to pay more than at the big box stores. However I also know that if I have a question or need some advice, they will go out of their way to help me. I’ve had a hard time getting the same level of service at the big box stores where you will certainly pay less for the same quality product.
It’s really no different in our business. We strive to be quality and service oriented, at a fair price. Not the lowest, but fair. We tend to be a good fit for companies that don’t solely make decisions based on the lowest price. They are looking for more of an experienced partner and see value with paying a little more for it. There are many good options for low cost online marketing and development; we just don’t fit that category.
If you‘re a business owner, you understand this concept as well as how it relates to your ideal customer. As it relates to selecting a partner to help you with online marketing, or development for that matter, try to think of it through that lens. Who do you want helping you? The company that is price and product focused? Or the company that is quality and service focused? There are definitely legitimate times and purposes for both.
For instance, if you need a quick promotional website to push out for a short term campaign, that price focused group probably makes the best business sense. On the other hand, if you are looking for an online marketing strategy and need to truly set your business and its expertise apart from your competition, do you really want to be sitting in a chevy?