2013 Search Engine Trends – Is It Time to Fear Bing?

Every month, comScore releases usage data for all the major search engines across the United States. Now that comScore data  for January 2013 has been released, let’s compare it with January 2012 and January 2011 to see if there are any big picture trends for 2013 and beyond.

Market Share:

2013 Search Engine Trends Chart 2013 Search Engine Trends Graph

With 67%, Google continues to dominate U.S. market share. In addition to being the leader of the pack, the company continues to grow its market share each year. In a distant second is Microsoft’s Bing with 16.5% of the market. This is up from 15.2% in January 2012 and is an all-time high for the search engine. However, considering Bing had 16.1% of the market in January 2011, most of this “growth” was needed simply to recover lost ground from 2012. Bing-powered Yahoo sits in third place with a January three year low of just over 12% of the U.S. search market. Ask and AOL….yeah….we won’t spend too much time discussing them.

In addition to market share data, comScore also shares totals for explicit core search queries. It’s a measure of how many traditional searches take place in the U.S. across all the relevant platforms. In January 2013, there were 19.484 billion searches completed compared to 17.804 billion in January 2012 and 16.95 billion searches in January 2011. That’s nearly a 15% increase from 2011 to 2013.

What does this all mean for your business in 2013?

  1. To be successful with your SEO in the U.S., it’s important to pay attention to Google. It is the established leader in the search engine space and doesn’t appear to be budging anytime soon. Most of the market share gains Bing has made recently have come at the expense of Yahoo so until it starts taking a chunk out of Google’s massive pie slice, don’t make any major adjustments to your SEO strategy. None of the major search engines are willing to fully disclose their “secret sauce” but they all have the same goal – providing relevant information to users. If your website is performing well on Google, it shouldn’t be drastically worse on Bing or Yahoo.
  2. Having a search engine friendly website is more important than ever before. 253,400,000 more searches took place in the first month of 2013 compared to January two years ago. Every year, more people use their laptops, cell phones, and tablets to search for information. Did you increase your SEO budget in 2013 to keep pace?

Certified in both Google AdWords and Analytics, Jon has a passion for all things web and shares that experience here on the blog. You’ll find him frequently talking e-commerce, digital strategy, pay-per-click, and more.

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  1. Pingback: Is Bing PPC On The Rise?

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