A Glass Revolution: Marketing When the Web is Everywhere

Glass ClosetSome of the biggest advancements in materials today are being made in glass.

That’s right. Glass.

Watch this video from Owens Corning Incorporated to see what I’m talking about.


The same folks responsible for bringing Gorilla Glass to your smartphone display are imaging a world where any glass surface can become a potential touch point for the web.

How cool is that, right?

Here’s the official statement from the company:

Glass is the essential material enabling this new world. The displays and touch surfaces of the future will require materials that are tough, yet thin and lightweight; that can enable complex electronic circuits and nano functionality; that can scale for very large applications, and that also have a cool, touch-friendly aesthetic.


Will Marketing Change When Consumers are Surrounded by the Web?

The prospect of having the web integrated with appliances, mirrors and other household appliances is exciting, both from a consumer stance as well as to marketers like you and I.

Google has it’s own glass projects as well, and you’ll probably start seeing the folks selected to be official Glass Explorers soon sporting nifty everywhere in a town near you.

But what really happens when the web completely surrounds us in a few short years?

How will consumers separate the signals from the noise?

Will they be able to cut through the clutter of ads, brand messages, online influencers and other digital marketing tactics that are suddenly present at every glance?

In a similar fashion to television advertising, will consumers become numb over time, conditioned by media saturation that in turn causes them to simply ignore the messages we marketers work so hard to produce and promote?

The floor is yours.

Let me know what you think in the comments, okay?

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