Top 10 Trends in Web Marketing and Design

If you weren’t able to attend our latest Breakfast Bootcamp session earlier this month, you’re in luck! Here’s a recap of the Top 10 Trends in 2013 for Web Marketing and Web Design session Andrew Husted and I presented.

You can view a copy of the presentation below and download on SlideShare.

2013 Web Marketing Trends
  1. Facebook Search
  2. Multiple Listings for Websites
  3. Top Search Engines
  4. Search Volume
  5. Link Building

Facebook Search

  • What it is: Searching Facebook pages (people, businesses, places) rather than Webpages.
  • How to be successful: Make sure your business has a Facebook page. Get your customers/clients/brand advocates to “Like” your page. Develop marketing campaigns to encourage Likes. Connect your site with Facebook beyond just added an “F” logo to your header. Consider paying for Likes with Facebook Ads.
  • Challenges: Personal privacy settings limit reach. People need to Like everything (favorite grocery store, dentist, specific music groups) for this to be successful
  • When it’s rolling out: Over the course of 2013. Join the “Wait List” by typing a word into the current search and clicking “Get New Graph Search” when it appears at the bottom.

Multiple Listings for Websites

  • What changed: Multiple listings from the same domain can rank for a single search query. We started noticing this in October 2012.
  • Main website: 12 different pages from the same site ranked on the first three pages of organic search results
  • Pinterest: Multiple Pinterest pages (followers, following, specific boards)
  • YouTube: Multiple videos you upload or uploaded by others
  • LinkedIn: Main page plus specific product pages
  • Yellow Pages: Multiple locations

Top U.S. Search Engines

Search Volume in the U.S.

Link Building Trends

  • The best way to summarize is to check out this great infographic on Search Engine Land.
  • What to do: Link building shouldn’t be easy. If web shops are guaranteeing “25 quality links” then stay away. Instead, continually post great, unique content to your site, promote the content through your social media networks, promote throughout your site, and identify strategic partners in your industry (bloggers, industry trade groups) and have conversations to find out if a link to your site makes sense.

2013 Web Design Trends

  1. Single Page Design
  2. Infinite Scrolling
  3. Large Photo Backgrounds
  4. Swiss Style
  5. Responsive Design

Single Page Design

  • What it is: Entire websites on a single page. Completely vertical layout. Navigation jumps to different areas of the same page.
  • Why bother: Mobile device friendly. Never requires visitors to click a link to get more information on a topic. Scrolling is easy.
  • Example: Font Awesome

Infinite Scrolling

  • What it is: A results listing without paging. Uses AJAX technology to find and display the next set of results before you get to the bottom.
  • Why bother: No need to click to the next page. No page loading. Scrolling is easy.
  • Example: Google Images

Large Background Images

  • What it is: A hero image large enough to fill an entire webpage.
  • Why bother: Attention grabbing marketing. Sets an engaging tone for the rest of the website.
  • Examples: Patagonia and JayBirdGear

Swiss Style Design

  • What it is: AKA International Typographic Style. Developed in the 1950’s. Emphasis on cleanliness, readability, objectivity. Includes grids, asymmetry, sans=serif fonts, large photographic images, white space. Uses Typography as a design element.
  • Why bother: Optimal readability. Display lots of information without being distracting. Plays well with responsive design. Great for business sites.
  • Examples: Microsoft and GE

Responsive Design

  • What it is: A website optimized for ANY device (desktop, tablet, mobile phone, etc). Dynamically scales down and reorients features and content based on device dimensions. Uses cutting-edge markup technology.
  • Why bother: Future-proof. Eliminates need to upkeep separate desktop and mobile sites. SEO – no duplicate content or separate pages URLs between devices. Consistent user experience between devices.
  • Examples: Microsoft and GE (shrink the browser window on your laptop/desktop to see the experience change)

There are three more Bootcamp sessions coming up in the 2013 series. Learn more and register at


Certified in both Google AdWords and Analytics, Jon has a passion for all things web and shares that experience here on the blog. You’ll find him frequently talking e-commerce, digital strategy, pay-per-click, and more.

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