Klout Adds Instagram And Bing
This week’s social business news wrap starts with Klout’s Monday announcement on it’s official blog that they have joined forces with Bing, making it possible to connect your Klout account to Bing. That means Bing searches will impact Klout’s algorithm and results eventually will impact your Klout score. In addition, Bing is displaying the Klout score of socially active professionals and celebrities right in their search results. Interesting way to quickly grasp the influence of a brand or celeb.
Instagram has also been added to Klout, giving Instagram users a small measure of “influence” in the Klout world.
Not into Klout yet? Wondering what it is all about? From the pages of the Klout site,
Klout measures your influence based on your ability to drive action on social networks. We crunch your social data to give you insight into how influential you are and what you are influential about.Inspiring your friends to talk about and try a new sushi bar down the street after you post a photo of the incredible sushi you had is an example of influence.We believe everyone has influence. The more engagement and action you inspire with the content you create, the greater your influence.
Changes In Store For Pinterest
In other social business news, Pinterest is changing, and in my opinion, for the better. They are making it easier to pin, harder to spam, and much more efficient. Their homepage is changing, getting bigger, clearer images and easier navigation.
One major change is that urls will no longer be hyperlinked in pin descriptions. You can still include them, but they will show as plain text. Pinterest is also taking hashtags out of pin descriptions, basically, cleaning up the place. Instead of links and hashtags, they have added a “Go to Website” button to make it easy to pop over to the original content.
This new button is a magical thing for marketers, and if you are using Pinterest to market your brand, you will need to step up your game, making sure that you have cool, interesting, relevant content on your site for your Pinterest traffic. Once inside a board or when looking at your pin, you can share it, go to the website, or embed the pin using newly provided buttons.
Along with these various changes comes the new, shorter profile bio, now just 160 characters, down from 200. And if you like to “Like” from Facebook? You are out of luck, as you will no longer be able to “Like” a board from Facebook, you’ll have to go to the source, which as a blogger, I can appreciate. It is frustrating to not be able to go to your actual site to see interaction. It makes sense, once you are established, to
sort of push people back to your site for likes and follows.
Marketers will be happy to learn that Pinterest has finally added analytics! Kim Garst from Boom Social has the low down:
“You can now track things like, how many pins have been generated from your website, the number of repins, impression, and clicks those pins have gotten, which pins from your website are getting the most repins and clicks, how many pins that have come from your site over time, and how many impressions and clicks they’ve gotten. And if you want to take it a step further and really analyze the data, you can even export the data to a spreadsheet in Excel.”
A lot of changes are happening over at Pinterest, but for the most part they seem to be positive, house cleaning type changes. Pinterest should be cleaner, easier to use and best of all, you should be able to get a clear picture of how Pinterest is working for you from a marketing standpoint.
Are you a pinner? Do you do it for fun, or business or both? I love Pinterest, though I honestly try to avoid it – such a huge time consumer, but boy, it is honestly the most fun social media platform out there, and obviously, a lot of people agree with me! Now, if only Klout would add Pinterest, right?