Depending on your business goals, YouTube may be a valuable outlet in your online marketing arsenal, so it’s important to know how to best capitalize on each of the public videos available on your company’s YouTube channel.
Videos are becoming more prevalent in search engine results, especially in Google. According to YouTube, activity on the site is booming, just check out some of these statistics:
- More than 1 billion unique users each month
- Over 4 billion hours of video are watched each month on YouTube
- YouTube has more than a million advertisers using Google ad platforms
- The majority of advertisers using Google ad platforms are small businesses
- People watch one billion views a day on YouTube mobile
So how can you capitalize on each video within your channel? The answer(s) really depend on what your goals are. Below is an outline of common YouTube web marketing goals and the most valuable corresponding strategy to reach that goal.
Goal: Increase search engine visibility (including YouTube’s search)
Strategy: Complete keyword research (as you would for your company website) and select 1-2 popular key phrases for each individual video. Incorporate these phrases into the video title, description and tags.
Goal: Increase traffic to your company website from your YouTube channel
Strategy: Incorporate your company URL within the first 160 characters of the description
Goal: Increase visibility of video content within your YouTube channel
Strategy: Share video on all appropriate social channels (Facebook, Twitter, company blog, LinkedIn, Pinterest, etc)
Are you currently using YouTube as part of your online marketing strategy? Share with us in the comments a link to your channel, we’d love to check it out!