The web is changing – faster than ever.
With the emergence of the smartphone and its meteoric rise in use, more and more people are accessing the information they desire from the computer found inside their pockets. According to Adobe Digital: globally, more people are now visiting websites through use of mobile devices, specifically, tablets and smartphones, than with desktop or laptop computers.
Looking at mobile devices, that traffic gets split up differently, dependent upon the type of website your company may have. For example, e-commerce, travel, hospitality, auto, and content-rich magazine sites are preferably viewed on tablets. In contrast, the smartphone is the preferred computer for accessing media, entertainment, and telecom sites. And if your website has videos, you should know that mobile playback of videos has been tripling year over year.
How a Website Should Account for All Types of Users
In late Spring or early Summer of 2013, the Google Developers website posted a recommendation that will quickly change how websites will be built in order to account for all types of mobile traffic. Having a separate mobile website is no longer the preferred solution by Google who controls a major chunk of traffic on the web. Google wants to see websites developed with what is called “responsive design,” and their search engine’s algorithm will eventually be rewarding responsive websites with better placement in search results over time.
The change in behavior and Google’s recommendation is demanding that company websites not only cater to the waning desktop user, but, more importantly, to the smartphone and tablet users. Web developers accomplish this through responsive design.
Earlier this year, Josh wrote an introduction to responsive design that provides a quick overview of how this technology allows businesses to provide a great user experience to their audience no matter how the site is accessed. In short, a responsive-designed website is “a one shoe, fits all” approach. It is smart. It is well thought out.
How TKG Integrates Responsive Design
Our own website, TKG.com, was built by our team to re-size, giving visitors a different experience dependent upon how you access it. Here is what a desktop user will see when visiting our website:
If you saw the desktop view of TKG.com on your smartphone, you might have a bit of trouble finding the information you were looking for – so, that we chose to have our website re-size and change appearance when you look at it on a smartphone browser.
TKG.com was designed to have a custom experience for one sole purpose: to allow visitors to view what they want to view and make contact with us.
The following screenshot is what a smartphone user sees when they visit TKG.com:
Need I say more? If you want all website visitors to be able to make contact with your business or buy your products, then you need to rethink your game plan by catering to everyone on the web.
Through responsive design, you’ll not only meet Google’s recommendations and be rewarded by better search results placement, your website will be better thought out to account for different types of users, providing them exactly what they want to see.
Want to test it out? Open up TKG.com on your desktop browser and drag the browser down to a smaller size. You’ll see it change right before your eyes!