The world of social media marketing seems simple on the surface, doesn’t it? I mean, we’ve seen plenty of small businesses really make something of their home based business due to social media. I actually think it might be a little harder for bigger brands to leverage social – they are more likely to be ignored except in cases where they are offering a coupon, discount or giveaway. I think if your business is more middle of the road, it can be even more challenging. You are not getting the attention of the big brands, nor do you have lots of family and friends, necessarily, pushing your products or brands the way you find with a home based biz.
There is a new tool out there for anyone who is trying to leverage social media as a marketing tool for their business. It is especially good for those who have yet to get a handle on this whole “hashtag” thing. It’s called “Hashtag Gallery” by OfferPop. Hashtag Gallery basically pulls public data from across a wide array of social media platforms, of course assimilating the data by hashtag. Marketers are able to see and use the data that is produced and market to their audience accordingly. It also provides some level of continuity for hashtagging. So many hashtags are just of the user’s imagination. This might give way to more a bit more uniformity in some areas. If you are regular Twitter or Instagram user, you are probably more familiar with trending hashtags than your average Facebook user. It may also make hashtag usage on Facebook more common. Sochable author, Louie Baur comments:
With Hashtag Gallery, brands collect, manage and showcase user-generated content related to these hashtags in a seamless branded display, on websites, auto-generated landing pages, or Facebook tabs. Through these campaigns brands encourage passionate consumers to share photos, videos, and posts. These engaged communities span multiple mediums and generate an expansive library of valuable user-generated content that can be repurposed for marketing and merchandizing programs.
Marvel and Netflix Team Up
And now for something bound to make my five boys extremely happy: Marvel and Netflix are teaming up to make and stream four series and one mini-series featuring the most popular of the Hell’s Kitchen characters. The Wall Street Journal reports:
Led by a series focused on “Daredevil,” followed by “Jessica Jones,” “Iron Fist”
and “Luke Cage,” the epic will unfold over multiple years of original
programming, taking Netflix members deep into the gritty world of heroes and
villains of Hell’s Kitchen, New York. Netflix has committed to a minimum of
four, thirteen episodes series and a culminating Marvel’s “The Defenders”
mini-series event that reimagines a dream team of self-sacrificing, heroic
This partnership is considered ground-breaking as each of the programs in the series will have a 13 episode minimum. TechCrunch comments:
This will involve the creation of four new serialized shows, culminating in a multi-part miniseries tying the characters in each together. It’s probably the most ambitious original programming initiative announced by Netflix to date, and it’s also Marvel’s biggest bet on non-film live action content.
For Netflix fans, this will be great news, as The Avengers and similar movies are some of their most widely viewed movies. I know for the Jeffery boys, it will be a big treat, provided that they keep the content kid-friendly, as so many of the comics themselves really aren’t. Since Disney owns Marvel, I am keeping my fingers crossed for some family friendly content, though I know that Disney doesn’t always mean family friendly.
Will this create a stir in your household? If you are not a Netflix customer, would a move like this, with Netflix only content from Marvel have you considering a subscription?
Thursday’s Pinterest Business blog was chock full of insights on how to reach the hordes of people who browse through Pinterest on a daily basis. As the holiday shopping season has already begun, Pinterest wants to make sure it’s users get a piece of holiday pie.
As you might imagine, the holidays are big time for any marketer, but never so much so as for Pinterest. It has become the ideal. We use the word “pinterest” as a verb:
“Oh, I am going to Pinterest Thanksgiving this year! It’s going to be beautiful!”
As an adjective:
“I need to find the cutest Pinterest ornament crafts for my kids to make for their grandparents!”
Or as an expletive:
“I really hate all this freaking @*$^* Pinterest @&%#&!
Any way you look at it, Pinterest is a force to be reckoned with – and with the tools they have put in place for marketers, it should be easier than ever to get your brand notice and traffic to your site. Here is the jist, but you can find the details on the blog.
- Get Rich Pins
- Make it easy to Pin from your website
- Update your Pin and board descriptions
- Get creative!
- Include Pinterest in your email marketing
- Curate inspiring gift lists and holiday guides for your customers
- And our fave: Create original content
Whether you love Pinterest, or feel it will become the death of you, getting some traffic coming your way is always a good thing…so get your pins ready for Christmas!