Social Business News Wrap | Volume 54

youtubeYouTube Warns Video Creators: Views Cannot be Paid

YouTube issued a statement on the Creator’s Blog on Monday, letting video creators know that if they pay for views, those views will not be counted. From the blog:

 Views generated by some third-party businesses and services will not be counted on YouTube, and can lead to disciplinary action against your account, including removing your video or suspending your account.

If you were considering paying a third party, such as an online marketer to create views for your videos, you are not going to make any real headway, as you won’ be getting the kind of views you really need – authentic, organic views from interested parties. You also run the risk of having your video taken down and your account suspended. Neither of those will help you achieve the goal you had when first uploading the video. So, you might as well do things the right way, create good, unique content, and market it appropriately. There is nothing wrong with having someone else do your marketing, but paying for views, just like in the days of paying for links, it won’t serve you well, as the numbers created would have been artificial in any case. No video ever went viral with fake numbers…

LinkedIn’s Showcase Pages linkedin showcase pages

Wednesday of last week, the LinkedIn Blog announced a new way for companies to reveal new products to LinkedIn users. Showcase Pages allow companies to “showcase” a brand or product that they feel really strongly about, that customers ask about the most, or  if they just want to introduce a new brand or product to the LinkedIn community. From the LinkedIn blog:

Showcase Pages are dedicated pages that allow companies to highlight different aspects of their business and build relationships with the right community. Whether it’s a brand, a business unit, or an initiative, following a Showcase Page will provide you the updates you are most interested in.

LinkedIn has made it very easy to both follow an Showcase page, and create one for your company or product. They have simple instructions on the blog  – if you can create your profile on social media, you can create a Showcase page…they are fairly simple and straightforward.  If you are a fan of a particular brand, say, Coca-Cola, and they introduce yet another variety, this would be a great place to announce the new brand to people who are already interested. Yet another great way to advertise to an already-in-place audience. The pages are big on content, so get your writer’s cap on!

netflixNetflix Gets Endings for Some of Your Fave Shows

As we all know, Netflix has made a deal with several productions companies to stream different television series, feeding the new American obsession with binge viewing – you know, where you put on your pjs and watch 7 seasons of one television show all in the same weekend? No? You don’t do that? Good…don’t…but it you do, you’ll want to here about this… Netflix will purchase several different series, but the production company has to end the series in a satisfactory way…in other words, you no longer have to wonder what happened on say, Nikita, as Netflix wants the network (the CW) to make sure all the shows they stream have adequate conclusions. What they are trying to eliminate is the problem of a network canceling a series due to lack of ratings, and just not bringing about a proper conclusion. That way, the binge viewer feels as though they have some sort of closure when done they have gotten through all the seasons on Netflix. I wish they had gotten ahold of Ghost Whisperer, that show just sort of stopped. To this day I wonder what ever happens to Jim, Melinda and their little boy.

Anyway, in an effort to appease Netflix and make lots and lots of money, networks like the CW, as well as the usual suspects, FOX, NBC, etc. will probably have to reconsider the way they end a series if they want to make the most possible money off of it. Even if a series doesn’t get the greatest of ratings, chances are someone liked it, so Netflix might want the rights to stream it…if that’s the case, they are going to want to make sure their customers are satisfied and that means a proper ending. I think that’s only the right thing to do…don’t you hate it when they leave you with a cliff hanger FOREVER?

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