LinkedIn announced last week that they will be changing the ability to publish on the social platform. Up until now, only top influencers such as Bill Gates, Martha Stewart and other bigwigs were able to publish on LinkedIn. As of the 19th, any LinkedIn member can publish professional content.
From the LinkedIn blog:
Starting today, LinkedIn is opening up our publishing platform to our members, giving them a powerful new way to build their professional brand. When a member publishes a post on LinkedIn, their original content becomes part of their professional profile, is shared with their trusted network and has the ability to reach the largest group of professionals ever assembled. Now members have the ability to follow other members that are not in their network and build their own group of followers. Members can continue to share their expertise by posting photos, images, videos and their original presentations on SlideShare.
Based on the idea that every business person has valuable experience to share, LinkedIn’s philosophy is that members will be able to share experiences, stories, ideas and tips with others in their industry and across the entire network. If this publisher takes off, it could provide LinkedIn with unlimited amounts of fresh, valuable content; not to mention the ability of new entrepreneurs, business people and graduates having a wealth of information and ideas at their finger tips. Following the trend of “knowledge over information”, this has the potential to be a very powerful tool for businesses, employees, and anyone with an interest in a particular industry.
What will you share on LinkedIn’s platform? Are you willing to offer your trade secrets to up & comers?