Target has joined forces with three of Pinterest’s top influencers. Target announced Monday that designers Joy Cho, Jan Halvarson and Kate Arends will all be designing party planning ideas and ware for Target. The designs will be available online and in stores mid-March. You can already see a lot of their ideas on Target’s Pinterest board, Party with Pinners.
If you are a Pinterest person, Joy Cho probably already sounds familiar, or you are a die-hard fan. She has 13.6 million followers on Pinterest and maintains her own blog, Oh Joy. Her party ideas and designs will be in-store on March 16th, and some of her designs images can already be seen on Target.com
Jan Halvarson, aka Poppytalk, has 8.3 million followers. Her party planning designs will be available at Target in June. Kate Arends of Wit & Delight has 2.6 million followers and her designs will be in Target stores by the end of summer.
Target has been heavily involved with Pinterest for a long time now. They maintain a profile, but while these designers have followers in the millions, even tens of millions, Target has a mere 150,000 followers. They have made strides towards creating an interest for Target on Pinterest, and even use little Pinterest badges on favorite items in store, but this new partnership is bound to really help Target grow their followers as well as create a new channel for the designers.