Did you know that by the year 2017, a Cisco study says 69% of all consumer web traffic will be to access video content? Here are three things you didn’t know about using video as content to help you prepare for the future of video.
- Customers are more likely to buy after seeing a video. A recent study from the Web Video Marketing Council and Flimp Media shows that video embedded in an email can be a very persuasive. Some stats from the study:
- 88% report that email with integrated video improves overall campaign performance
- 76% acknowledged that video generates high click-through rates
- 72% believe that prospective clients are more likely to buy after viewing video content sent via an email.
- The concept of “show and tell” is still very much a part of who we are. If we see it, we are more likely to believe. Studies have shown that consumers are more likely to watch a video than read a report or a case study. Content Marketing Institute’s 2013 Benchmarks, Budgets, and Trends report illustrates this concept in a big way by showing that most North American small businesses and big brands are focusing on video as the critical content marketing element for their future branding efforts.
- Human connection sells, and it sells well. People like to see a face, hear a voice and connect with the emotion of the person or people in a video. There is a reason YouTube gets over one billion views per month; even in this super tech world, we are still looking for that human-to-human connection, even if it is just on the screen. Showing the people or causes behind your company is a compelling way to differentiate yourself from your competition.
What are your favorite ways to use video content? Tell us in the comments!