It’s hard to believe that this day and age, we would still be coming across recently built websites on content management systems that are not SEO friendly. You’d be surprised how often we do.
It is our opinion that this should be a minimum standard by now. Frankly a current CMS should go beyond being SEO friendly, making integration easy with CRM systems, email marketing service providers, social properties etc., simply because effective SEO really means a well-built website and a good content marketing strategy.
- Human friendly, and search engine friendly URLs
- Does not create duplicate content
- Output of CMS is consistent with standards compliant markup
- Individual page properties and meta data are separate fields in the CMS
- Reorganization of content as the site grows is easy and clean, redirects applied as needed
Ideally you’ll be able to find a CMS that has been heavily influenced by true online marketers. It’s true that software developers are very good at making very efficient content management systems that do generate web pages efficiently. Your goal should go further than that though. It should be efficient of course, in every way. Time and skill needed to add pages should be minimal, server resources need to be considered etc. Equally important are the needs of the online marketers who want to be able to effectively run an online marketing campaign. Their goals are most often focused on growing the business of the customer, so their needs are important.
What it boils down to is most websites serve a purpose: To generate business. If your CMS does not give you and your online marketing team the tools to meet that objective, then no matter how inexpensive, or how efficient it is, it’s a waste of time and money.