Google Analytics Basics: Sessions vs. Pageviews

If you’re just starting to learn about Google Analytics, knowing the difference between pageviews and sessions is important.

analytics

Sessions

  • Sessions were referred to as “Visits” until early April 2014
  • A session is recorded every time a visitor visits your site.
  • Each site user can account for multiple sessions (if they come back, for example, they become another session)
  • Analyzing where sessions originated (direct traffic, a referral or from a search engine) can provide insight into how well your site is performing
  • This data is found under the “Audience > Overview” tab.

Pageviews

  • A pageview is recorded every time someone visits a “page” on the site.
  • Pageviews always report a higher number than sessions because each session can account for multiple pageviews
  • Analyzing pageviews is a good way to see what pages on your site your audience is most interested in, and how well they are able to navigate through your site.
  • Pageview statistics can also be found under the “Audience > Overview” tab.

Users, by the way, refer to the unique visitors to your site. So, in a perfect world, you’ll have a high number of pageviews (people looking at multiple pages on the site), a somewhat lower number of sessions and a somewhat lower numbers of users (because hopefully some of your visitors are repeat visitors! They found enough on your site that it was worth coming back!)

Want to learn more about Google Analytics? Stay tuned to our blog this month. I’ll be bringing you more tips on Google Analytics or join us in person at TKG’s Google Analytics Basics Breakfast Bootcamp on August 21st . Click here to register for this FREE session! I look forward to meeting you!

Aaron's love of marketing led him to TKG as one of our newest web marketing specialists. Among other topics, Aaron will be blogging about online brand development and SEO.

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One thought on “Google Analytics Basics: Sessions vs. Pageviews

  1. Pingback: Google Analytics Basics: What Devices Are Your Site Visitors Using? | The Karcher Group Blog

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