The basic functionality of Google Analytics is based on the page view. It serves as the foundation of all of the measurements, being grouped into sessions and users. It reflects the basic functionality of a website: each page is a different set of information, loaded one at a time. But you don’t have a basic website, so why settle for basic analytics?
Virtual page views and events are two methods for tracking activity on your site that isn’t a new page loading. While they can seem similar, they serve separate functions. A virtual page view can add page views in Google Analytics for things that are similar to a new page. For example, a lightbox on your site for images or a form won’t count as a page view, but a virtual page view can be added so that you can monitor the usage of the lightbox along with the other pages on your site.
What are some other ways that you have used virtual page views or events to understand what is happening on your site? Let us know in the comments!
Want to learn more about Google Analytics? See my previous post on URL tagging or join us in person at TKG’s Google Analytics Advanced Breakfast Bootcamp on September 18 . Click here to register for this FREE session!