With more and more users accessing the internet on their smartphones and tablets, it has become increasingly important to create websites that work across a variety of devices. Because of its flexible and adaptive qualities, responsive design has quickly become the industry standard for website development.
Responsive design is not only a tool for device adaptability though; there are significant SEO benefits that result from a switch to responsive design. Here are three of the big ones:
Google likes responsive sites
Google typically favors mobile-optimized sites, especially when those mobile users are searching for local goods and services. Because Google is the world’s largest search engine, and other search engines typically follow Google’s lead, it is a good idea to pay attention to what Google likes.
One website with one URL
From an SEO perspective, responsive sites consistently outperform separate desktop and mobile sites. With a single URL, responsive sites help reduce content duplication issues and improve SEO performance.
Reduces bounce rates
A mobile website can suffer from high bounce rates if users are unable to easily read and interact with the content. Users often get frustrated when sites are not mobile-optimized, so they leave. Responsive designs allow users to enjoy their online experience on any device, which helps reduce bounce rates.
If you would like more information about responsive design, contact the development experts at TKG . And make sure you sign up for our Breakfast Bootcamp on Oct. 16, where we’ll discuss even more SEO benefits of responsive design.