SMX East 2014 – The Value Part 2

SMX East LogoSMX East has come and gone and as The Value Part 1 promised in June, we’re back from the event and ready to evaluate! Our goal is to help you decide whether to attend in 2015.

Over the course of three days, I attended 12 sessions devoted to various aspects of online marketing. Fellow TKG marketer, Kyle Crocker, attended 12 separate sessions. If a third member of the TKG team would have attended, they too, could have attended 12 completely different sessions. Topics included competitive research, remarketing, keyword research, Bing advertising, link building, structured data, and more.

As a recap, here’s what we hoped to gain from attending this year:

  • Actionable Ideas
  • Latest Online Marketing Trends
  • B2B and Small Business Insights

Each item will be rated on a scale of 1-5.

Actionable Ideas (4 out of 5)

During the three days, I jotted down five full pages of notes. The more action items I can come away with, the better the show and SMX East did not disappoint! I have designated 27 bullets from my notes as needing specific action for clients. For perspective, when I attended Internet Retailer years ago, I came back with about half as many action items. Several of the sessions also included links to recommended tools, both free and paid, that assist with analytics, competitive research, and social monitoring.

Online Marketing Trends (5 out of 5)

SMX East had entire sessions devoted to specific topics online marketers should be familiar with regarding current online marketing trends. A few I really enjoyed include:

  • Structured Data
  • Hummingbird and the Google Knowledge Graph
  • Remarketing

While none of these topics are considered cutting edge overall, there are plenty of specific elements within the more broad discussions that were brand new to me.

B2B and Small Business Insights (3 out of 5)

This was the one area where SMX East was a little lacking.  There were very few examples during show targeted specifically toward B2B websites or small businesses. Instead, many of the speakers were from large agencies using examples of what they were able to accomplish with budgets much larger than a small business would be able to invest. Fortunately, many of the sessions focused on general tips and tricks that apply to any website. Principles such as keyword research, link building, and competitive analysis can be easily scaled up or down depending on resources.

Closing Thoughts

Hearing Danny Sullivan, Founding Editor of Search Engine Land, respond to questions from the audience was a highlight of the show. He’s very well respected in our industry and has his finger on the pulse of all things digital.

Overall, I recommend SMX East for anyone interested in staying sharp on the latest SEO and SEM trends. If you are responsible for digital marketing at your company, I highly recommend attending SMX East in 2015.

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Certified in both Google AdWords and Analytics, Jon has a passion for all things web and shares that experience here on the blog. You’ll find him frequently talking e-commerce, digital strategy, pay-per-click, and more.

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