The holiday season is right around the corner. The Sunday paper is getting thick with ad circulars, email inboxes are filling up with holiday promotions, and let’s not forget about the looming deals of Black Friday and Cyber Monday.
According to research released by Internet Retailer, it is projected that a record 44% of U.S. holiday shoppers will be making online purchases in 2014—an astonishing 13% increase from last year! And we can be certain that those shoppers are going to be looking for the best deal in town.
Admittedly, before I make any kind of online purchase, I do a quick Google search for an available coupon code. I mean, who doesn’t? If you have an eCommerce business and you are offering coupon codes (and believe us – you SHOULD be offering coupon codes), here is a list of the top sites we recommend!
- RetailMeNot – RetailMeNot receives more traffic than any other coupon site. They boast more than 500,000 coupons from 50,000 online retailers. Creating an account is easy and submitting a coupon code takes just a few minutes. You can upload your brand’s logo to help users recognize your deals easily.
- Coupons.com – Coupons.com typically ranks just under RetailMeNot when you do a search for coupon codes. Users have the ability to search coupon codes for online shopping but they also have a section for coupons that you can clip and print to take to local retailers. Sign up was a bit hard to find (they call it their affiliate program) but once do get there, sign up takes just a few minutes.
- The Mommy Insider – This is a blog-based coupon platform which means that tons of mommy bloggers, who are already out scouring the web for the best deals, might have already stumbled across your coupon code and submitted it themselves. Submitting a coupon to the site is easy and allows you to upload brand logos and product images.
- PromotionCode.org – Although this isn’t the prettiest site, it has a good reputation and submitting a coupon is easy (and doesn’t require you to create an account). You just plug in your website and the name of your coupon and you are done.
- YOUR Website – It’s true, try adding a page to your website that offers customers 10% off or free shipping using a code that can be found through organic search. Start by creating a landing page specific to your deal, write some catchy copy using your already existing product keywords, and give your audience the coupon code. Your website’s existing rank with Google and a brand-specific search could have your coupon code landing page ranking high on the list.
Don’t be afraid to offer coupon codes to your shoppers, if someone is shopping for the best deal in town, shouldn’t it be YOUR deal?