If you need me to explain why you need a well-organized content calendar, then you aren’t busy enough. There are countless advantages to using a unified, easy to use, easy to access calendar to organize your team (for instance, ours is making me painfully aware of just how late I am in getting this post written – thanks, calendar!). So let us assume that you know that, and move directly into helping you find one.
Whether you are starting from scratch, or looking to improve upon the mess you are currently working with (Post-It notes on a white board = mess), your options are practically limitless. So let us get you headed in the right direction by introducing you to some of the more popular tools currently available.
WordPress Plugins: Are you using WordPress? Are you looking for an editorial calendar? Wouldn’t it then make sense to try the WordPress Editorial Calendar plugin? If you are looking for more advanced features such as automatic postings to social media and advanced team coordination tools, CoSchedule is a much more flexible plugin, though it comes with a monthly fee.
Trello: Boring gridlines and calendar layouts not your thing? Trello gives you a whiteboard interface that is more project management in its approach than editorial calendar (though it offers a “Calendar” view). This can be a life saver if you are trying to coordinate a large team, and the ability to see the status of all pending assignments in one view is incredibly useful. The basic service is free, and a paid Business Class version is also available for those looking for beefier security and administrative tools.
Excel and Google Docs: Both are convenient and simple ways to set up your own content calendar. If you want some help getting started, the internet is riddled with templates for you to pick from. Literally riddled. You can’t swing a cat meme without hitting one. Just pick one that closely matches your workflow, make a few tweaks, and off you go.
Need more bells on your whistles? Fine, let’s wheel out the big guns.
ContentDJ: Part content calendar and part content curator, ContentDJ totes itself as “The only editorial calendar built for the social media age”. It has everything you need to find, assign, post and track content to your website and social media platforms. The depth of this tool, and the price tag that comes with it, will be overkill for many. But if finding share-worthy content and having extensive, detailed tracking of all social media engagement are critical pieces of your business, this will give you everything you need.
Kapost: If you want to completely tie your content in with the rest of your marketing efforts, you’ll want to give Kapost a try. It has everything you’d expect from a high-end content tool: automatic publishing, extensive project management, advanced tracking, etc. But it really shines in integrating your content into your overall marketing strategy. You can attach content pieces to specific campaigns or prospective clients for easy tracking. A searchable library of all content you publish anywhere is available to everyone in your organization. Leads generated from each piece of content are tracked, tying what you publish directly to your sales pipeline. It’s a bit much if you are just managing a website and a few blogs, but larger companies will really benefit from the powerful and diverse tools offered here.
Do you currently use one of these tools? Tell us about your experiences in the comments!