Facebook Adds Call to Action Button for Pages

If you own or manage a Facebook business page, you may have seen a new feature that allows you to add a Call-to-Action (CTA) button to your page. This button is a useful tool that will invite your Facebook fans to shop, visit, or contact your business via the website.

Here’s a quick step by step guide to creating your page’s Call-to-Action button.

Begin by logging into Facebook and switch your role over to your page’s administrator (this might happen automatically when you go to your business page). You will see a button on your cover photo that says Create Call-to-Action. You may also receive a pop-up box to begin this process when you land on your home page.

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Choose Your Call to Action

A box will appear to begin stepping you through the CTA process. The first thing you will want to choose is the type of action you want your customers to take. If you have an ecommerce website or sell your product via a third party like an Etsy shop, you can choose the Shop Now button. Other choices include, Book Now (great for travel sites or hotels); Contact Us, Use App, Play Game, Sign Up and Watch Video.

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Choose the Destination

During the next step – you will enter the website or page where you want your users to land. If your site is responsive, you can enter your regular web address into both fields. If you have a page designed specifically for mobile users, you will want to place it in the mobile field. Once you enter your website information, select the next button.

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Mobile App Uploads

The following two screens are prompts specifically for mobile devices. If your goal is to have your visitors go directly to your website just hit Next for the following two screens. If your goal is to have your users download an App or game, choose the App option from the next two dropdowns and upload your App’s deep link URL for both iOS and Android devices. Click the next button to complete the process.

Observe & Report

Your CTA button is now live on your site. You can view the results of your page’s CTA button from the quick-glance statistics. The high level statistics will provide you with the number of views your button received over the past 7 days. You can go to the Insights view of your page to further analyze these results.

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Chellsea enjoys digging into all things web, including search engine marketing, e-commerce, analytics, content and social. Look for Chellsea to dive into anything web marketing related here.

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