Google Adwords has always been a nice way to help grow leads and sales by directing customers to a website. But what happens when the majority of your business comes from the phone? In an effort to support companies who thrive on phone conversions, Google has introduced Call-Only ads.
Phone-based ads aren’t necessarily a novel approach for Google. Users have had the ability to add a phone extension to ads for quite some time, but with the new call-only ads, the main call to action is, well, to call.
Included is a helpful option to use Google-provided forwarding phone numbers in the ads. By using different numbers Google is able to report on which ads, keywords and campaigns are generating calls
Setting Up Call-Only Ads
Setting up call-only ads is as easy as setting up any Adwords campaign, only this time instead of choosing the standard ad type, you will select the call-only field.
Ad creation continues through the standard set-up process as you determine the geographic reach of your ads, select keywords and your desired bid strategy.
As you begin to build your ad you will see the initial call to action on call-only ads is not to visit a website but to call. This feature will be especially useful for customers who are looking for immediate service like Heating & Cooling companies or Plumbers.
Do you think call-only ads could benefit your business but aren’t sure how to get started? Let TKG do the work for you.