Slow WordPress Site Got You Frustrated?

4 Tricks to Help Speed Up Your WordPress Site

I’ve recently visited a ton of WordPress sites that have taken forever to load and even with the page cached, repeat visits to the site were still slow. There can be many reasons why your WordPress site is slow but I want to cover 4 of what I believe to be the most important things you can do to speed up your WordPress site.

1. Resize and Compress Your Images
Image size can be a huge issue for page load speed on any site so make sure that your images are resized and compressed for web use. With today’s high resolution screens it is tempting to upload high-resolution photos. While this might be necessary in some instances make sure to think about your audience and whether or not having higher resolution photos will likely lead to a conversion.As a starting point make sure that all images are set to 72dpi (dots per inch) and if your image editor has an “export or save for web” function make sure to use that. Doing this will ensure that the image file size is compressed for the web.

2. Install a Lazy Load Plugin
Plugins such as Bj Lazy Load on a basic level allow all non-image based content such as text to be loaded and viewed before all of the images on the page have fully loaded. This ensures that large images on the page are not causing the whole page to load slowly.

3. Check the Performance of Your Plugins
Another common problem with WordPress sites is that 3rd party plugins can slow down the overall page load time. To fix this issue try using a plugin performance profiler. This is a plugin that I like to run periodically on sites to test how long each plugin is taking to load.

If you find a plugin that is running slow try looking for an alternative plugin and try it.  Note that all plugins work differently and if you remove one plugin and install another you may lose content.

capture1

This plugin does not need to be left on all of the time so after you have run your test disable the plugin so that it does not slow your site down. Simply re-activate it when you need to run another test.

4. Minimize the Number of Plugins You Use
There are often times when our sites change and we no longer need a plugin or it is a plugin that we only use sometimes. Those plugins should be deleted or deactivated when necessary. Note that removing a plugin could remove site content. For example, if you remove an SEO plugin all of your optimizations will be removed as well.

capture2

In the example above you can see that this site at one point wanted to use a Sellfire Affiliate plugin on their site but then decided not to go that route. This plugin should be deleted to help minimize the amount of content that needs to load when a user visits the site.

I hope this article gives you some tricks that you can use to help speed up your WordPress site. If you have any questions or would like to talk to someone about a new website, please contact us.

Aaron's love of marketing led him to TKG as one of our newest web marketing specialists. Among other topics, Aaron will be blogging about online brand development and SEO.

Email Aaron | Read Full Bio

Leave a Reply

Your email address will not be published. Required fields are marked *

10 + eighteen =