Hi. My name’s Chuck and sometimes I write blog posts for TKGenius that are about web marketing. But today, I had to write a post that was about web marketing agencies, because, as an account manager, I see a lot of things that really “eat at my craw” (it’s a technical term).
If you don’t mind, I’d love to share a few things with you about your business and web marketing agencies that I think are pretty important. Without further ado…
Don’t Be Afraid to Call for Help
Over the past year, I’ve run into more and more companies that are having struggles with their website development or web marketing vendors. They’re tired, they’re frustrated, and they’re not sure what to do. They assume (sometimes correctly), that working with an agency will be cost prohibitive. Or that moving to a new agency will be way too much hassle. So they don’t call.
You should call.
If anything, a good web marketing agency will at least be able to answer some fundamental questions to determine if what you need and what they do is even a good fit. And that, in itself, might just be the thing you need to move forward.
Web Marketing Gone Crazy
It seems there is a lot of misunderstanding about what good online marketing is and what it isn’t. Some businesses are spending too little money with marketing companies, making it impossible to achieve growth in leads or sales. To be honest, that marketing company should never have taken the money if it wasn’t enough to move the needle on your business.
Others companies are paying too much money for online advertising and/or not receiving relevant leads for their business. Their current marketing company is not meeting their client’s goals, and the strategy needs changed.
It’s the “Goldilocks and the Three Bears” of web marketing…sometimes you’re not getting what’s “just right” for your business.
Website Project a Wreck?
It’s the same with website projects. I keep bumping into companies that are trapped with websites that they cannot get fixed, updated, programmed or redesigned.
A couple of months ago, I met with business owners who had spent an awful lot of money on an e-commerce website that was not working properly. It was time to pull the plug on the current vendor. The project was bigger than the web
development company’s skillset, but the company didn’t say anything until it was too late which left the business owners a couple thousand dollars short and without a working website.
We Want to Help
No matter what the scenario, I don’t blame you for being upset, confused or just plain mad, Mr./Ms. Business Owner or Manager. How would you know what you should and shouldn’t do? Isn’t that why you sought out a web marketing agency in the first place?
Well, that’s why TKG is here. We do this every day. We solve problems for our clients every day. So let’s figure it out together and let’s put that solution to work for your business.
Give us a call. Give me a call. Let’s talk.
Final note: TKG prides itself upon being honest. If we cannot help meet your needs or budget, we’ll happily make the introduction to a trusted partner who can.
It’s about doing what is right.