Ten Years of LinkedIn LinkedIn celebrated a decade on the Web this week. Even as TKG is marking our 15th Anniversary this year, we recognize that we are the wise, old grandpa of the industry. We used to market ourselves as … Continue reading
Category Archives: Content Marketing
The Social Business News Wrap on TKGenius | Volume #29
How much is a “Like” worth? About 174 bucks, according to a new study that was released this week. After doing a survey of 2000 Facebook users, Syncapse has determined the worth of the like to brands and it’s probably … Continue reading
Why Instagram is Becoming Content Marketing’s Best Friend
It’s no secret, content marketers love to generate content. From creating copy for a Facebook post to crafting creative 140 character messages for Twitter, content marketers love when people share the content they have created. Why is Instagram quickly becoming … Continue reading
Content Curation: How Often Should I Share on Social Media?
I was recently contacted by one of our readers regarding my content curation series on the blog from last October. He said he’s thinks he’s doing everything right but wanted to know about frequency of content distribution, and if there’s … Continue reading
How To Use YouTube One Channel Effectively
One thing that is consistent with social media is change. Twitter recently released #music, Facebook announced a new Timeline, Google+ increased the size of cover photos and made other small profile adjustments. Now, YouTube has unveiled One Channel which will … Continue reading
3 Clever Messaging Tweaks that Can Help Your Business Grow
I am a word nerd. I love writing and crafting the perfect message…the one that gets someone to say “Yes,” to buy, to sign up, to click, to engage. Words can be incredibly powerful things, and they can literally translate … Continue reading
What is the Value of a Like? Maybe Nothing…
Like. Like this link. Like if you agree. Like my page. Like my status. Many professionals in the field of marketing have spent countless hours calculating the value of a “Like” and, should you so desire, there are equations out … Continue reading
The Social Business News Wrap on TKGenius | Volume #20
Social Media Ebook from Dell On the 28th of February Dell released it’s Social Media Ebook with predictions for social media in 2013. In it they ask some of the most successful marketers worldwide what they see happening in social … Continue reading
How to Use Group Brainstorming to Grow Your Content Calendar
I have the distinct privilege of speaking on content, blogging and Social Media several times a year to the Ohio State University chapter of the Public Relations Student Society of America. The OSU PRSSA kids are bright and eager, and … Continue reading
The Social Business News Wrap on #TKGenius | Volume 19
Cardinals Will Be Barred from Twitter Use For the first time ever, when 117 Roman Catholic Cardinals from all over the world gather for the papal conclave they will be barred from tweeting out comments on the process. Our world … Continue reading


