Ten Years of LinkedIn LinkedIn celebrated a decade on the Web this week. Even as TKG is marking our 15th Anniversary this year, we recognize that we are the wise, old grandpa of the industry. We used to market ourselves as … Continue reading
Category Archives: Online Advertising
The Google Glass Revolution Raises Privacy Concerns
Back in March we wrote about Google Glass and how the device could revolutionize the way marketing is done online. Now that a few hundred prototypes have been dispersed around the county, what do people have to say? So far … Continue reading
Are Yellow Pages Ads Worth It?
Your marketing funds are limited, and you want to be sure that you are making the best use your budget. At one time, Yellow Pages ads were the gold standard in advertising. Most homes had a Yellow Pages phone book, … Continue reading
How Video is Changing Online Advertising and Content
With the popularity of videos online, it’s not surprising that online advertising has started to appear in the form of video. Rich media advertising specialists, Celtra, now incorporate precise reporting of user engagement and interaction with video based advertisements. According … Continue reading
A Tweet-to-Runway Show: Genius or Not So Genius?
Discount retailer extraordinaire (and one of my personal favorites) Target has launched a new advertising campaign, to promote its “Everyday Collection”. The Everyday Collection is Target’s most recent campaign, meant to showcase standard household and grocery items sold in their … Continue reading
The Social Business News Wrap on #TKGenius | Volume 17
Twitter Buys Bluefin Labs Twitter announced this week via the Twitter blog that is has acquired Bluefin Labs, which is a company that connects social media and television advertising. You know, when you are watching TV and are annoyed at … Continue reading
The Social Business News Wrap on #TKGenius | Volume 16
Yammering Away Are your employees spending too much time yammering away on Facebook or Twitter? Goofy Instagram shots of office antics showing up a bit too often? ABC News reports that employers are losing about $650 Billion in lost time … Continue reading
Facebook Advertising Optimization: Exploring 3 Variable Testing Models
As a special treat this Friday, I wanted to share a chapter of an eBook we will release later this year on Facebook Advertising Optimization. I’d love to have your feedback, so please don’t be shy in the comments and … Continue reading
Black Friday vs Cyber Monday: Which Day Offers the Best Shopping Experience?
Tis the season…. for discount shopping! Whether it’s a Black Friday or Cyber Monday deal, it seems we can’t escape the enticing promotions from local and Internet retailers to get our money! Although Black Friday isn’t an official holiday, most … Continue reading
Return on Investment from Google AdWords? Stop Wasting Your Budget in the Settings
Are you happy with your return on investment from Google AdWords? It’s true — Google AdWords can be a powerful way to build pay-per-click advertising into your search marketing strategy. But, if you’re not careful with how you arrange certain setting … Continue reading


