It’s never a bad idea to revisit your online marketing strategies and SEO efforts. Here are five quick tips to help with your online marketing initiatives in 2015.
- Building Stronger Content
Need ideas for new web content? Review the submissions coming in from the comments field on your website’s Contact Us page. Additionally, review search terms users enter into your site search box. There is a report for this in Google Analytics and many content management systems also capture this data. Outside of the website, you can also ask your sales team for call transcripts from valid prospects. These are all great sources of information to better understand what is important to your customers.
- Find the Answers You Need
Are you stumped on a technical or SEO-related question about your website? Visit the Google Search Help Forum to get answers directly from a community of knowledgeable Google users.
- Structured Data Checkup
Does structured data make sense for your website? Probably. Rich snippets can be added to specific elements on a website to help search engines further understand information. There are snippets available for almost all types of websites so more than likely there are several that are applicable for your business. For example, there are snippets available to identify items such as navigation breadcrumbs, recipe images, product reviews, job posting locations, and the physical address of a business. Learn more at www.schema.org.
- Long Tail Search Term Content
Need even more landing page copy ideas? Pay attention to the auto-suggest results that show up when typing a popular industry search query into Google then write content to address the long tail results. At the bottom of Google search results pages, there are also helpful ideas in a section called Searches related to. Bing displays related searches in the right column of the results page.
- Keep Similar Keywords
Stumped on which similarly popular keyword to incorporate into a page? Use both. Embrace synonyms, related phrases, and long tail phrases across title tags, meta descriptions, image alt tags, URLs, page copy, etc to define an overall theme for a page rather than fixating on a single keyword. The days of finding that one magical keyword then plugging it into every single meta field are over. If it feels like you’re stuffing keywords; you probably are.
Have any other helpful digital marketing tips? Feel free to share in the comments.