Online marketing is a constantly changing industry, and with each new evolution comes a host of new challenges and opportunities. That’s why, at the end of each year, we take time to reflect on the year behind us, and think about where our industry is heading.
So as 2015 comes to a close, we’re putting together our list of digital trends that we predict will have the biggest impact in the upcoming year. Read on for an exclusive look into the digital trends projected to shake up 2016:
1. Increasing Need for Marketing Automation
Let’s be honest, most visitors won’t make a purchase the first time they visit your site. That’s because it takes time and repeat exposure to form the kinds of relationships that lead to conversions.
In order to facilitate meaningful relationships in 2016, it will become essential to filter content and tailor your messaging to meet your audience’s needs. Personalized follow-up content goes a long way in establishing relevant touchpoints with your audience, and could make a serious impact on your conversion rates.
2. Immersive, Interactive Content will be King
In 2016, interactive content will become necessary for a successful digital presence. No longer is text-based content enough to tell your story. Without immersive, visual storytelling, your content will simply not be as effective in 2016.
Here’s a particularly compelling example from BuzzStream: In 2013, the most popular pieces of content from both BuzzFeed and the New York Times had something in common. And it was not that they were well-researched, journalistic pieces. They were quizzes. And this trend is not going away. As we move into the New Year, effective content will need to actively engage your audience. Passive content simply won’t cut it.
3. Data Will Help Guide Digital Efforts
Consumer behavior has become increasingly complex in recent history, a trend that we expect to continue into 2016. More sophisticated data analysis will be necessary in the New Year in order to understand this complex consumer behavior and guide digital marketing efforts going forward.
If you’re not thinking about customer relationship management, usability or cross-channel marketing, you’re likely doing your audience and your business a disservice. By understanding the ways in which your users interact with your brand in the digital space, you are much more likely to be successful in your digital marketing efforts.
4. Mobile Marketing is No Longer Optional
The use of mobile marketing will continue to be one of key digital trends in 2016. In order for your website and supporting marketing materials to be effective, they must lend themselves to an easy, streamlined mobile experience.
Trust us; geo-targeting, social advertising and responsive design are not just passing fads. As marketers learn more about the ways users interact with their mobile devices, they will continue to push the envelope of mobile marketing – and it’s important that your business doesn’t fall behind.
From responsive design to social and content marketing, TKG has the skills and resources to help you prepare your online presence for the New Year. Contact a member of our team to discuss your digital needs for the upcoming year.
Have other predictions for 2016’s biggest digital trends? Share them in the comments!