Category Archives: Social Media Marketing

6 Signs It’s Time For a New Site

The speed that technology advances is getting faster and faster. Once you actually get the hang of the phone you have the next model is already out. The internet is no different. From social media to SEO, it is changing daily. Website designs change to comply with the increase in mobile traffic and incorporate social media, content needs to be changed as visitors expect more and more visual content. If you’re wondering if it’s time for a new site here are some key points to take a look at.6 signs

  1. It doesn’t work well on mobile- Many older sites don’t load correctly on mobile devices. It is often hard to read the content or difficult to navigate the site. With around 50% of site visits being on mobile devices this means if a site is not mobile friendly, users get frustrated and a site may lose about half of it’s potential visits/conversions.
  1. It’s slow- Let’s be honest, we love instant gratification. Studies show that a page with a load time of 4 seconds resulted in a 25% drop in traffic. That may seem a little crazy but when it comes to the internet we want and expect it in the blink of an eye.
  1. It’s hard to update content- Content management systems have come a long way over the years. They now make it easy for anyone to go in and change content and keep the information current without needing a whole team to edit code to update.
  1. You’ve outgrown the site you have now- This point is by no means a bad one. If your business has outgrown your site congratulations you’re running a successful company! There are different reasons you may have outgrown it. Maybe you made the original site shortly after startup and have since added more services or products. It may be more difficult to navigate the site with these added items. Or perhaps you’ve changed the image of the company or shifted the primary focus. A revamp of the site to more accurately represent the business is a great plan to continue to grow.
  1. Users aren’t converting- The whole point of having a site for your business is to generate leads or make sales. If your site isn’t getting either of these but is getting decent traffic it may be time to consider a redesign. High bounce rates, short time on site, and low page views are pretty good indicators that the time has come.  There are different reasons why users may not be converting. Poor landing pages with content that doesn’t give users the information they were looking for, a lack of calls to action, or it could simply be because there haven’t been and conversions set up.
  1. No social media- Social media has become a huge part of business. It not only helps generate leads but keeps current customers up to date on what the business is doing. If your site doesn’t have links to the company’s Facebook, Twitter, LinkedIn, etc. you’re missing out on a great opportunity to interact with users.

If you’re having any of these issues, or if your site was made in Windows 95, it may be time to ditch it and consider a redesign. If you need some help or have any questions we are more than willing to assist you.

Five Mistakes to Avoid to Ensure Social Media Success

Today, everyone and their mother is on social media. According to We Are Social, the number of social media users exceeded 2 billion in 2014, and that number is steadily increasing by the day. Naturally, there is a lot of selling power in social media. Brands are noticing this and are taking action.

While avoiding social media all together is not your best bet (unless you’re Apple), using it incorrectly could hurt your brand more than help it. Here are five mistakes you need to avoid to keep your brand’s social media endevours successful.

  1. Not Having a Strategy
    So, your brand has a Twitter account—now what? If you’re posting random content whenever you feel like it, then you’re doing it wrong. Think about what your brand is trying to accomplish with Twitter and keep that in mind everytime you post.Consider making an editorial calendar to map out all of your posts for the coming month. Then, you can schedule your posts ahead of time—this will make your job easier and keep your social media consistent.
  1. Posting Too Much Promotional Content
    When managing a brand’s social media, marketers tend to lose sight of what social media is all about—fun interaction. By simply putting out your brand’s main talking points and products, you’re not correctly utilizing social media.Finding a balance between engaging and promotional content is key. Try tweeting about a trending hashtag or replying to a tweet in a witty and humerous way. Humanizing your brand will encourage the most social media interaction.
  1. Being Impersonal
    We’ve all heard the auto-responses-gone-wrong horror stories (cough, cough American Airlines), but the lesson to take away here is to always respond in a personal manner.Auto-responses that don’t entirely make sense are hurting your brand. When replying on social media, it is important to display human characteristics like humor or empathy.
  1. Picking the Wrong Channels
    Before you create an Instagram account, for example, you need to ask yourself why your brand should be on Instagram. If the answer is because everyone else is doing it, you might want to do some reevaluating.If your brand does not rely on visuals, then Instagram might not be for you. Think about your brand in the context of the various social medias and choose the ones that make the most sense for your brand.
  1. Not Doing Your Homework
    On July 4, 2014, American Apparel decided to post on Tumblr to commemorate the America’s independence. This seemingly harmless act turned into a PR nightmare of epic proportions.Whoever made the post mistook the Space Shuttle Challenger explosion for a firework (don’t ask me how). You can imagine the backlash that ensued. Before you post, make sure what your posting is appropriate and the image you plan to use is what you think it is.challenger explosion

What it all comes down to is keeping in mind that social media is meant to be fun. Promotional content is not fun for you or your followers. Keep them engaged and entertained. This will humanize your brand and make it more approachable. So, have a strategy, pick your channels appropriately, engage in interaction, do your homework and, most importantly, have fun!

Need help with your social media strategy? We can help. Contact us to see how we can help grow your brand’s social media.

#ALLinCLE: Three Things Brands can Learn from the Cleveland Cavaliers’ Social Media Usage During the Playoffs

Cavs blog post imageThe 2015 NBA season was a fun ride for Cleveland fans. Although the Finals didn’t turn out the way we hoped, there is still plenty of room for hope looking forward to the 2015-2016 season.

While the 2015 NBA playoffs gave fans a chance to watch LeBron James and company play basketball at the highest level, another part of the Cavs’ organization had a chance to shine—the social media team.

Whether it was Twitter, Facebook, Instagram or Snapchat, the Cavs were all over social media during the playoffs. Fans saw the playoffs through an entirely new lens made possible by effective use of social media.

Believe it or not, your brand can learn from what the Cavaliers’ social media team did during the playoffs. I understand you’re probably not in a business as glamorous as professional basketball, but there are plenty of things to take away from the Cavs’ social media success to help your brand.


Use of Hashtags

#ALLinCLE. This was everywhere during the playoffs. It was seen on t-shirts, rally towels, billboards and in almost every Cavs social post. The hashtag received so much notoriety that when people used it during the NBA Finals, Twitter automatically added a Cavs logo to the end.

Keep in mind that your brand is probably not going to have the luxury of Twitter adding your logo to your hashtag, but creating a hashtag and promoting it correctly will still pay social media dividends.

Let’s say your company is hosting a walkathon to raise money for a special cause. You could come up with a creative hashtag to use in all of your posts about the event. You should also include the hashtag on the event’s marketing materials such as posters and ads. This will encourage people to use your hashtag when posting about the walkathon.

If enough people use your hashtag in your area, it will start to trend and attract more tweets and potentially local news coverage.

Give Your Followers Something Unique

On game days, the Cavs would post pictures and videos from inside Quicken Loans Arena hours before fans were even allowed in. Their followers were treated to an inside look at employees placing t-shirts and towels on seats or players getting some extra practice in before the game, for example.

These are things that TV cameras don’t normally show but are still interesting to fans. It’s exciting to open up Instagram and see Kyrie Irving drain three pointers during warmups or what players are wearing when they arrive to the arena.

Your customers always see the finished product, but they rarely see what goes on behind the scenes. Social media is a great way to show your followers the process of how your products are made or highlight employees who are responsible for providing the services customers are accustomed to.

Going back to the walkathon example—instead of just posting pictures of the walkathon while it’s happening, post pictures of the set up or the people or place the funds raised will benefit.

Take Advantage of When Your Followers Post About Your Brand

Whether it was newborn babies at the Cleveland Clinic dressed in Cavs gear, photos posted by players or famous fans at the game, the Cavs were all over reposting or retweeting others’ posts.

The Cavs obviously can’t retweet every fan that tweets about them because they’d have hundreds of retweets a day, but they pick and choose posts that have prominence to share.
Most of the time, celebrities won’t post about your brand, (if they do, retweet, repost, share, comment, do whatever you can to promote that post!) but sometimes your customers will post about your company.

For example, if someone posts about how much fun your hypothetical walkathon was, repost or retweet them and thank them for their participation. This will validate your brand to other followers because people value others’ opinions (hence Yelp, product ratings, etc.) and will make the original poster feel even better about your brand.


The Cavs might not have won the NBA Finals this season, but they certainly won the social media championship. So, next time you’re brainstorming a new social media strategy, keep the Cleveland Cavaliers in mind.

Craft and market a creative hashtag, give followers a unique perspective and take advantage of when others post about your brand, and your brand will have the recipe for social media success.

Need help with your social media strategy? Check out our website to see how TKG can help grow your business.

3 Questions to Ask When Setting up Facebook Ads

Facebook AdsAs most of you already know, Facebook released a new algorithm a while back which made it harder for business pages to see success with normal posting and updates. While this has likely been very frustrating for many of you the good news is that Facebook allows you to run promoted posts and pay-per-like campaigns to help improve your brand’s reach.

We are seeing a lot of success and great return on investment for our clients that are running pay-per-like and/or promoted post campaigns on Facebook. Over the past year we have been polishing our technique and strategies and want to share a few tips and tricks with you.

1. What are your goals?

It is important to write down your goals before starting any paid advertisement campaign so take some time to think through what you want to achieve. Are you looking to promote a new product, open job opportunity, increase your audience and drive traffic to your site? Your answer to this question will provide the foundation for your ad campaign and ultimately control which ad type you end up choosing.

For instance if you are looking to increase your audience size you would most likely setup a pay-per-like campaign whereas if you are looking to promote a new product you would most likely setup a promoted post campaign with posts about that new product.

2. What is your budget?

Budget is important to consider and the great news is that you do not need to bankrupt your business to get positive results with Facebook ads. While we have seen budgets as low as $35/month and ones over $1500/month, often times, $100 to $500/month is enough to start moving the needle.

3. Who is your audience?

This is perhaps the most important piece to the puzzle. Take some time to think, not only, about the audience that your business currently serves but also the audience you would like to reach. Some important questions to consider are:

a. What gender is your audience?

Even if you serve both male and female it is important to think about who the decision makers are in that purchase process. For example both men and women enjoy watching television but most of the time males will likely be the decision maker when it comes to making the purchase. On the other hand, the female of the household will likely control the grocery shopping decisions.

You might being saying, “Wow they are being very general and making a lot of assumptions.” You are correct we are being very general and making a lot of assumptions and in this particular scenario it is important to think this way at least a little bit. The goal here is not only to reach a lot of people, but also reach people you are more likely to convert.

If you target both male and female and the male makes the buying decisions you might be wasting a lot of ad spend dollars for ads that are being shown to people who are less likely to convert.

b. What Age is your audience?

Age is very important when setting up your ads. We recommend setting your age range slightly below and slightly above your audience age. This might need adjusted as you go along or as you run different types of campaigns.

For example if Dick’s Sporting Goods was running a special on baseball bats they would want to target high school students and parents of those high school students. This age range could look like 16-35.

It is possible that a 15 year old and a 40 year old could be looking for a baseball bat but targeting 16-35 will target the group that is most likely to convert.

c. What is your audience interested in?

Do you have a large national competitor that has a lot of Facebook followers? If so, there is the possibility to target only people who follow that competitor’s page. It is important that this is done with integrity and in a way that follows Facebook’s advertising guidelines. For instance you can target those who follow a competitor’s page but you cannot add their logo to your images or pose as that competitor.

I hope that this article provides you with some valuable information about how to go about setting up your Facebook ads. Feel free to ask questions in the comments below and if you would like to talk to someone about social marketing contact us today!

Image Credit

Google Tag Manager

TagManagerRecently I have been putting quite a bit of effort into rolling out Google Tag Manager for many of our client sites. It has been a rewarding process and I wanted to share some of the things I’ve learned along the way.

First, what is Google Tag Manager?

One of the foundational building blocks of a website is the tag. It is a way that functionality can be added to the site in a fairly simple manner. The functionality can range from tracking activity and usage to adding features like chat to a site. Each one of these tags is generally pretty simple and easy to understand, but as the number and complexity of the tags increases the challenge of keeping track of them and making sure they are on the correct pages also grows. This is where Google Tag Manager comes in. It allows us to place a single tag called a container on the site and then add and remove tags to that container based on a variety of rules.

Once the container is in place tags can be added to the site without needing to touch the templates or source code, which greatly reduces the risk that something can go wrong when adding a tag. It also makes it much more simple to change or update a tag when needs change.

There is another benefit that I really appreciate: the ability to test tags before they are rolled out. This allows a set of tags to be tested on the site before they are rolled out to all users. This has been especially helpful when trying to troubleshoot complex tags.

This is just scratching the surface of what can be done with Tag Manager, but hopefully it is enough to give a glimpse into why I’m so excited about using it. If managing tags is something that you could use help with, get in touch with us, we would love to help you out.

It’s Not You, It’s Facebook…

If you manage a Facebook business page, you may start seeing a decrease in likes over the next few weeks (or maybe you have already seen it). But don’t worry, you didn’t do anything wrong!

fb

Facebook recently made an announcement that it will be removing page likes for any memorialized or voluntarily deactivated accounts. So if you saw a significant dip in your numbers, it was because this action was done all at once and not slowly over time. This isn’t a bad thing; Facebook is just making it so that your message is reaching people who are actually USING Facebook. So what does this mean?

A Deactivated Account

A user can choose to temporarily deactivate a Facebook account at any time. This does not delete the account; it just sets it in a state of suspended animation if you will. All of the information is preserved so if the user chooses to reactivate the account, all of the information previously listed on their profile will still be there when they get back (including liked pages).

What this means for you?

When a user deactivates their account, it will appear in your Facebook insights report as a page “unlike.” Once the page is reactivated, it will show up as a new like. No harm, no foul.

A Memorialized Account

Another new feature rolled out by Facebook is the Memorialized account. Memorialized accounts are a way for people on Facebook to remember and celebrate those who have passed. A living user can actually identify a legacy contact that can access a person’s Facebook account in the event of their death.

A legacy contact will have the option to share a final message to old friends and respond to new friend requests. Legacy contacts cannot log into your account, remove or change existing posts or read your direct messages.

What this means for you?

When a Facebook account is confirmed as memorialized, it will appear in your Facebook insights report as a page “unlike.”

In short – Facebook wants to make sure that you are speaking to your real audience. By eliminating deactivated and memorialized accounts, you now have a more accurate representation of your actual audience.

Are you interested in expanding your Facebook reach a little further but don’t think you have the time? Send us a message – the brains here at TKG can put together an entire social management strategy to help support and grow your business.

 

Want Great Content? Do What You’re Already Doing

One of the biggest concerns I hear when it comes to content is “But we don’t know what to put out there.”

I get it. When you’re involved in the day to day tasks of running your business, it’s tough to think of creating content.

Fortunately, it’s likely you already have good things going on that you can re-purpose, re-use or recycle to make great content. OR, alternatively, you can add something simple to your daily routine that turns into regular content.

But first, allow me to give you a little inspiration.

You might have heard of a little TV hit called Glee, a weekly show about misfit high school students finding their place in the world through music. Maybe you’re a “Gleek” or maybe you think the show is the silliest thing this side of Fonzie jumping the shark, but there’s no denying that this show set a new precedent in cross-channel content marketing.

glee

In fact, ratings aside (which were great the first few seasons), this show set records with singles, albums and even live tours. For instance:

  • The first ever single released by the cast, “Don’t Stop Believin’” received platinum status with over one million sold
  • The cast overtook Elvis Presley as the fastest act ever to have 20 top 40 hits in just 57 weeks (Elvis was 88)
  • By 2011, just two years after the show aired, they had over 36 million digital single sales worldwide
  • By 2011, they had 11 million album sales worldwide
  • The show has several reality spinoffs, DVD and Blu-Ray releases, an iPad app and karaoke games for Wii
  • In 2011, a live tour kicked off…and of course, it wasn’t just a live tour. A concert film based on the tour was released shortly after the tour ended
  • The show has hundreds of thousands of fans worldwide who now create content about the show, often uploading tributes, songs and other manifestations of their fandom to YouTube, Facebook and Twitter
  • And how’s this for power? The casts’ cover of Rihanna’s “Take a Bow” actually increased sales of Rihanna’s original single by 189%

Glee also inspired the mega-hits of Nashville and Empire, country and hip-hop nighttime soap operas, respectively. These shows also release albums and merchandise based on the music written and performed for the show. Nashville, now in its third season, has released TEN albums, the first of which reached number one on US charts.

Now, I’m not saying you need to release an album for your business (though that could be fun!).

What I am saying is that it’s likely that you’re already doing things for your business that could easily translate to content you can use to market yourself (and maybe even generate more revenue). Glee didn’t create “extra” music to give to the masses…they already had it within the premise of the show; they just figured out new ways to distribute it.

Here are a few ideas to create content from the regular things you do for your business:

  1. Do you release a newsletter? Each news item could be re-used as a mini blog post, told as a quick 60 second update to an iPhone video recorder, or recorded as part of a podcast series.
  2. Do you often answer the same questions for customers over and over? Create an infographic with great visual answers, start a helpful podcast that discusses and educates people on your industry, or start a “Pro Tips” section on your website.
  3. Do you have a dynamic and engaging individual in your company who loves working for you? Give this individual freedom and creative space to create short videos, take photos and post to your Social channels for you, about you!
  4. Does your company have a rich history, complete with old photos or videos left sitting in a box or lonely hard drive? Scan photos and release them regularly to your Facebook page or Instagram account with the hashtag #tbt to give customers a glimpse of all the great things that make you, YOU. It’s especially fun if you work in a technical field and you can show how far you’ve come!
  5. Does your company have a process you do every day? Document this process every day or week with a photo, then show the collage one month, six months or a year later!
  6. Do you have a customer or two that just LOVES what you do? Invite this individual to create content for you, either by showing off how your product or service works, or giving a testimonial.
  7. Do you have a series of pdfs or articles about a certain subject in your industry? Combine and edit this information as a free digital whitepaper that prospects can download in exchange for an email address.
  8. Do you have a core group of very loyal customers who buy your product regularly? Consider creating a membership club where these customers get “insider access” to special prices, exclusive products, and of course, short videos, articles or podcast episodes that talk about how you created something special for them.
  9. Do you have a salesperson or leader within your company who is especially knowledgeable about your products, trends in the industry, or common problems? Record a weekly podcast where this individual discusses a topic for 15-20 minutes. Upload to Soundcloud, Stitcher or iTunes at the same time every week and invite customers and prospects to listen and share.
  10. Does your company work with the same vendors time and time again? Profile your vendors on video or on your blog, ask them to explain why they love your working relationship, and post to your respective Social channels.

I’m sure there are many more regular things that you’re already doing in your business that can be converted to content. Don’t overthink! When it comes to content, there’s no need to re-invent the wheel. Nashville has now released two albums of songs by a particular cast member…after those songs already appeared on another album.

It just goes to show you, sometimes content is just about showcasing something you’ve already done in a new and interesting way. So what are YOU already doing?

How to Avoid Social Media Slip-ups

Okay, let’s talk about your social media plan.

If you have one in place, great. If you are still asking yourself what a social media plan is, that’s okay too. You’re in the right place.

Chances are, if your business has a social media presence, you’ve had to deal with some strange comments, unsatisfied customers or even downright nasty reviews. And the more successful your business is, the more likely you are to experience these encounters. Social media mistakes will inevitably happen, but you can avoid them harming your business by following the steps below:Social media symbols

PREVENTION

  • Have a Plan: Always have a plan that outlines what to do in the event of a crisis. Are you suddenly getting bad reviews because of a defective product? Has one of your employees delivered less-than-exceptional customer service? Make sure you have a plan on how to deal with comments, @ mentions, reviews or if your business page goes viral in a bad way.
  • Bring in the Experts: Do you have someone dedicated to watching your accounts? You should. Not only will you have an extra set of eyes monitoring your social media presence, but a trained PR person will be able to react to just about any situation that comes up. You should have someone dedicated to at least several hours a week — maybe more depending on the size of your business and the size of your social media following — to managing posts and interacting with the users on your pages.

WHEN SOMETHING HAPPENS

  • Act Quickly: Do not let complaints or issues on social media sit without response. At a minimum, respond within 24 hours – but within a few hours is ideal. In today’s fast-paced world, the people reading your business page and watching your social media accounts are watching around the clock. They expect answers to questions as soon as they ask. Can you keep up? Because you’re expected to. If you let a negative comment or review sit for long enough, it will turn into an even bigger problem. Do what you can to nip it in the bud early and move the conversation offline.
  • Start a (Public) Conversation: Your customers and potential customers will be watching you to see how you react to the issue and they will judge your company’s morals and standards based on your reaction. The good thing about social media is that if you handle these types of issues promptly and professionally, lots of people will see it. The bad thing about social media is, well, if you handle it poorly, lots of people will see it.
  • Don’t Delete: Never delete comments, tweets or reviews. When you delete comments or try to “cover up” what your customers or potential customers are saying, you will start to lose your reputation and the trust that people have placed in you or your products. Instead, use the opportunity to be real with your audience while reacting and responding appropriately.
  • With that Being Said…There are some fires that you shouldn’t even bother putting out. Offensive language and all-out attacks must be handled on a case-by-case basis. If you are dealing with someone online who you just cannot get through to, ask them to contact your business or organization so that you can handle the matter privately. If someone is attacking others or using foul language or refusing to work with you towards a solution, it’s okay to pull the plug and walk away.

AFTER THE FACT

  • Apologize and Move On: If you truly made a mistake, own up to it. We are no longer dealing with the days of putting out a press release to cover up a mistake. Our social media world does not allow it. Admit you made a mistake, apologize for what you did, and tell your customers what you are doing to fix it and what you will do in the future to make sure it doesn’t happen again. Coming clean and moving on will make your brand stronger and your customers will trust you more in the long run.

At the end of the day, your business needs to understand the power of social media and how professionally-run social media pages can make a world of difference. If you have a solid plan on how to handle negative remarks, comments or reviews, your business will benefit greatly from it in case of an emergency.

5 Times More Reasons To Use Video for Your Business

In case you missed it, the Super Bowl was, ahem, pretty big this year. Arguably bigger? The fbcommercials. Love or hate football, this prime-time TV real estate often boasts some of the best and funniest ads of the year.

And if you’d like, you can easily catch all the ads on YouTube, taking the time to re-watch your favorites, or see the ones you missed while grabbing extra chip dip in the kitchen.

But here’s the exciting part (and the part your business may want to pay attention to): while YouTube absolutely smashed Facebook on overall commercial views, Facebook cleaned YouTube’s clock on overall shares.

FIVE TIMES as many shares, in fact.

As of the Monday after the Super Bowl, YouTube amassed a total of 234 million views on Super Bowl ads. Facebook couldn’t keep up with that number, mostly because not all the videos were uploaded directly to Facebook, and also because Facebook’s search still isn’t nearly as robust as YouTube’s (and people rarely go to Facebook to specifically search for video…at least, not yet).

When it came to overall shares of videos, however, Facebook accounted for nearly 70% of all shares for Super Bowl ads this year, even without many of the commercials being “native” (or uploaded directly) to the platform.

So what does this mean for your business?

  1. Video content is still king, and we know from our own client analytics that video always performs well with audiences, usually far outpacing photos.
  2. Facebook is placing higher and higher importance on native video on the platform. It’s great to host a video on YouTube (and you should continue to do so, since this plays well with SEO), but we already know the Facebook algorithm doesn’t play as nicely with outside links as well as it does to content posted directly to the platform.
  3. Views are nice, shares are great, and the further your video content spreads, the better.
  4. Video doesn’t have to be crazy high production to resonate with your audience. Most newer cell phones have fantastic cameras, so if you have 90 seconds and an iPhone, you can start connecting with your audience regularly with video.

The biggest lesson? Having a diverse distribution plan for your content is key to taking full advantage to how your audience finds you and interacts with you. Facebook is great, but it’s not the sole answer to an overall content strategy. Having multiple channels, and knowing how to leverage each one will contribute to your brand message and business goals.

Do What Works but Don’t Stop Wanting More

As an account manager of several web marketing clients, my goal is for them (and us) to be successful in growing their businesses. And we do that by aligning our strategy with their company goals, becoming partners who work together in this mutual aim.

Most of my customers want to sell more widgets or get more sales leads, and so we get them more website traffic so they can do just that. Who doesn’t like more customers, right?

If your company website leads or sales are growing, especially by having a content and search engine optimization (SEO) strategy, then continue to work your plan. That’s good business sense.

But let’s not stop at just continuing to do what works. There’s always more. It’s time to try new things.

stock-footage-new-ideas-hand-drawn-lettering-with-a-simple-stylized-bulb-symbol-whiteboard-animation-on-whiteWhen it comes to making money, one of my favorite things to do is to try new ideas. It’s fun to test them out and see if you can get a return on investment. Online marketing is no different: Find something that works and expand it. Then, find something else that works and expand it, too. Repeat the process.

Let’s assume you have an SEO and content strategy working for your business. Have you tested some paid digital advertising, yet? What about social media marketing; is that right for your business? And by social media marketing, I mean true strategy that drives results – not just playing on Facebook. How about email marketing to current customers – might you get them to spend more with your company with repeat orders?

There are so many avenues to explore when it comes to growing your business. If you haven’t gone down very far down those roads, there are likely goldmines to uncover.