Category Archives: Social Media Marketing

Running a Successful Facebook Contest—The Right Way

So you’ve finally decided to run a Facebook contest. That’s great! Social media contests can improve engagement and likes, and encourage your audience to interact with your brand. Besides, everyone loves the chance to win something!

facebook logo official

  1. Give away something people actually want to win

If you make consumable products, you have a built in prize. If not, try looking into branded hats, mugs, t-shirts, keychains, or anything that makes sense for your business. You might be surprised how excited people will get over a plastic cup or a notepad. If those don’t seem to be good options, you can always give away a gift certificate.

  1. Add pictures of the prize, if possible

Engaging content has swiftly shifted more and more to video and photo content and if your Facebook fans can actually see the prize they have a chance to win, they are much more likely to interact with your contest. This is your chance to get creative by arranging the prizes in a way that looks the most appealing.

  1. Create a strategy

What do you want to get out of this contest? More engagement? More interaction? More new likes? Take the time to think about what you want out of the contest and plan the terms around it. For example, if you want more engagement, you might want to ask your audience to like and comment on the post. Or if you want more new page likes, you might run a contest to get to your next milestone. Keep it easy and engaging, but somehow tied to your brand.

  1. Promote contest posts

This is important! You can’t just rely on word of mouth or shares for your contest to do well. In order to get the most engagement you need to reach the largest possible audience. As most of you may know, Facebook’s algorithms don’t show every single post to every single member of your audience. Even if you have a small budget, promoting your posts is definitely affordable.

  1. Stay involved

While the contest is going on, be sure to interact with the audience as they are commenting. You don’t have to like or comment on every single post, but some engagement is necessary. When you host a social media contest, you’re bound to get a variety of comments, so make sure you’re checking them regularly and commenting as necessary.

  1. Choose your winner fairly

It might be tempting to choose a winner who often interacts with your page or maybe even someone you know. Don’t. I use Fanpage Karma’s “Good Luck Fairy” to randomly pick a winner from likes, comments, shares or a combination. The best part? You can download a spreadsheet of everyone who interacted with the contest so you can have a hard copy of your winners.

  1. Notify winners and send prizes promptly

Don’t delay with notifying winners. They are excited to hear who won, and I’m willing to bet you’ll be excited to notify them after you’ve ended the contest. Facebook has recently allowed businesses to contact winners directly, but it’s also not a bad idea to write a post notifying the winner or winners.

  1. Study your analytics

Look at your engagement numbers and percentages to see how well you did and learn from it. If you didn’t get the engagement that you hoped, you might want to switch gears and go with a different strategy. Or maybe you want to spend more on advertising or give away a bigger prize.

At the end of the day, running a contest on Facebook should be fun! It’s exciting to see people get so pumped up over winning a prize. You users will be more engaged and watching you to see what contest you’re running next, which leads to more traffic to your Facebook page and eventually to your site.

Digital Trends to Watch Out for in 2016

Digital Marketing WordsOnline marketing is a constantly changing industry, and with each new evolution comes a host of new challenges and opportunities. That’s why, at the end of each year, we take time to reflect on the year behind us, and think about where our industry is heading.

So as 2015 comes to a close, we’re putting together our list of digital trends that we predict will have the biggest impact in the upcoming year. Read on for an exclusive look into the digital trends projected to shake up 2016:

1. Increasing Need for Marketing Automation

Let’s be honest, most visitors won’t make a purchase the first time they visit your site. That’s because it takes time and repeat exposure to form the kinds of relationships that lead to conversions.

In order to facilitate meaningful relationships in 2016, it will become essential to filter content and tailor your messaging to meet your audience’s needs. Personalized follow-up content goes a long way in establishing relevant touchpoints with your audience, and could make a serious impact on your conversion rates.

2. Immersive, Interactive Content will be King

In 2016, interactive content will become necessary for a successful digital presence. No longer is text-based content enough to tell your story. Without immersive, visual storytelling, your content will simply not be as effective in 2016.

Here’s a particularly compelling example from BuzzStream: In 2013, the most popular pieces of content from both BuzzFeed and the New York Times had something in common. And it was not that they were well-researched, journalistic pieces. They were quizzes. And this trend is not going away. As we move into the New Year, effective content will need to actively engage your audience. Passive content simply won’t cut it.

3. Data Will Help Guide Digital Efforts

Consumer behavior has become increasingly complex in recent history, a trend that we expect to continue into 2016. More sophisticated data analysis will be necessary in the New Year in order to understand this complex consumer behavior and guide digital marketing efforts going forward.

If you’re not thinking about customer relationship management, usability or cross-channel marketing, you’re likely doing your audience and your business a disservice. By understanding the ways in which your users interact with your brand in the digital space, you are much more likely to be successful in your digital marketing efforts.

4. Mobile Marketing is No Longer Optional

The use of mobile marketing will continue to be one of key digital trends in 2016. In order for your website and supporting marketing materials to be effective, they must lend themselves to an easy, streamlined mobile experience.

Trust us; geo-targeting, social advertising and responsive design are not just passing fads. As marketers learn more about the ways users interact with their mobile devices, they will continue to push the envelope of mobile marketing – and it’s important that your business doesn’t fall behind.

From responsive design to social and content marketing, TKG has the skills and resources to help you prepare your online presence for the New Year. Contact a member of our team to discuss your digital needs for the upcoming year.

Have other predictions for 2016’s biggest digital trends? Share them in the comments!

Interactive Content is the New Content

What is interactive content? It’s content that engages your users beyond clickable links and calls to action. The 21st century website user demands content that he or she can digest, use and interact with. He or she is selective about which websites he or she engages with, and which websites ultimately get his or her business. While having those important written components on your website are absolutely crucial to pick up Google’s feelers, in order to add that extra “oomph” to your website, you should add some interactive content.

Let’s look at five ways you can add interactive content to your site:

  1. Photos/videos: They may seem so simple, but a good photo gallery of your projects (before, during and after completion) can go a long way. Add calls to action or invite users to submit their own photos of the work you’ve completed for them and you’ll have even more photos to add to your gallery.Videos also play a crucial role in developing interactive content. Use videos to introduce your company to website users, hold a contest (see below), demonstrate case studies, show your business in action or to empower your audience to take action.
  2. Social media: Your company should be have some sort of social media presence. Period. Whether you’re active among all social channels or just dipping your toes into LinkedIn or Google+, make sure you take the time to nurture your accounts and community management. Don’t take the power of social media for granted. On a smaller scale, social media allows you to easily handle issues with customers on a public forum. But you can also use social media to create interactive content. Invite your users to share their experiences with your brand. Ask users for recipes using your product or to submit photos/videos of them interacting with your product. If you’re a service-based industry, ask them to who their favorite person to work with in your office is. No matter what industry, there’s always a way to create interactive content for your users.
  3. Contests: Who doesn’t love to win something free? If your users see you giving away a gift card or product on your site or through social media, they will flock to your contests. This method has been very successful with some of our clients, especially those who give away branded or consumable products. Hold a contest online or through your social media channels asking users to “like” or “comment” or “retweet” your posts and just watch your engagement and brand trust grow.
  4. Challenges: Similar to contests, challenges pose another way to engage your users and to get them involved in your product. One of our clients, Clearwater Systems Ohio, a water softener company, recently held a “Drink More Water Challenge” that was met with great success. Users even took the challenge in a completely unplanned direction by boasting how much water they drank each day—something that wasn’t even written into the contest!
  5. Quizzes: If you’re appealing to the younger generation, a quiz is a perfect way to build brand trust and to interact with users. You can write your quiz to lead users to answers to questions like “Which product am I?” or you can write quizzes that are relevant to your industry, such as the quizzes we wrote for one of our jewelry clients.

Interactive content empowers your users through social media channels or through your website and helps them understand and interact with your brand. It doesn’t matter if you’re a “fun” brand like food or candy or an industrial brand, you can absolutely benefit from interactive content.

Is Your Business Using Periscope Yet? (Should It?)

You can’t sneeze twice in a row these days without a new Social platform or app being introduced and claiming to be the best, latest and greatest thing that combines all of the things you love while adding better features and the ability to use it all while operating a Tilt-a-Whirl. Oh, and you MUST have it for your business or you’re a failure at pretty much everything, but mostly life. And your business.

Pardon me, I get a lot of sales emails. Ahem.

ANYWAY, Periscope is one of the newer apps that has been quietly and steadily proving that it really may be the latest and greatest and can be quite the cool little tool for your business. Here are a few fun facts: periscope app

  • It’s a live streaming app owned by Twitter that’s super easy to download and use right on your smartphone. You can also access and watch online (but what fun is that?).
  • It allows you to tune in to anyone’s live stream and interact in real time by asking questions or tapping the screen to “favorite” (which are in the form of little floating hearts that are surprisingly addictive and fun).
  • If you miss a live stream, not to worry, the streams are saved as videos on your profile which you can either save to your phone or send to your other favorite platforms, providing the user with multiple options for distribution and editing.
  • Want to connect with other users? Click and tap around on the map that shows you a worldwide (!) view of current livestreams.

Future Implications?
While, of course, many of the streams are random individuals sitting in their living rooms and watching TV (no joke), some streams are being put to great use. Here are a few of the cool/interesting/savvy things I’ve seen on the platform that I think have big implications for the future:

  • Breaking news. Get there before the news crews and you have access to events long before the pros. This kind of thing has happened a couple of times on the platform already, with individuals capturing fires or other events as they’re happening and documenting the process live.
  • How tos. I watched a bakery owner show just how she adds decorations to her beautiful and yummy cookies, all while taking questions in real-time from her audience. It was every Food Channel network show, but faster, “more real” and with less corny editing.
  • Celebrity and public figure live Q&As and talks. I accidentally stumbled on a Periscope of THE Sherri Shepherd as she and a friend sat in a dark theatre waiting for a projectionist to fix a glitch in the movie they were trying to watch. While she had a little unexpected downtime, Shepherd entertained an on-the-spot audience of hundreds while answering questions and making silly comments on her situation. It was hilarious and cool.

What It Means For Your Business
So what can Periscope mean for your business? Well, maybe nothing. If you’re like a lot of small to medium-sized businesses who are already scrambling to find and connect with your customers on Social media, you understand that as easy and as fun as it is to be a part of Social media as a user, it’s an entirely different story to use it well as a marketer. You may want to stick with your tried and true methods on Facebook or Pinterest, because it’s working for you already, and if it ain’t broke…

But! If you see a need in your business to connect quickly and in real-time with your customers, Periscope can be a great solution. How about:

…instead of waiting for studio space and a production team help to do the perfect, glossy how to on your latest product, why not give a quick live demo?

…you introduce new employees live and allow your customers to ask them questions and welcome them in real time.

…the head of your company–a well-known public figure who would never have time to write a full blog post for you–jumps on a five minute Periscope to say what he or she has learned lately in the business.

Explore Your Options to Connect
The options for marketing through Periscope are as varied as your imagination allows, and cuts out a lot of the legwork of recording video and uploading to YouTube, or taking hours to edit to perfection.

While this other type of video still certain has a heavy and important place in marketing strategy, Periscope is just like its Twitter parent, and allows for quick connection in real time to customers. I personally don’t believe Periscope is a flash-in-the-pan app and is here to stay for the foreseeable future, so it’s worth a look to see if it could fit seamlessly into your marketing strategy.

Of course, with any new thing that clamors for your attention in the landscape of marketing your business, the question isn’t “if” you should use it, but “why.” If it seems to fit with your “why” after a little research, Periscope could take you to the next level in your Social Media presence and give your customers a more intimate, connected look at the way you do business.

How Can a Small Company Compete with the Giants in the World of SEO?

Search marketing has grown in popularity as online search continues to evolve from a novelty to a standard feature in our everyday lives. Almost every business, big or small and regardless of industry, has a web presence, and everybody is competing for a handful of positions at the top of search-engine results pages.competing with giants

Since larger companies already have millions of inbound links, a lengthy history of content, and a recurring base of online visitors, is it any wonder they generally appear in the top ranking positions when people search for commercial products? Regardless of what industry you’re in, you’ll always have at least one competitor who has been around longer and has allocated more budget and resources to building their visibility in the search engines.

So, how can a small company with limited experience and resources compete with that level of online domination?

Thankfully, SEO is no longer about sheer volume. It’s more about which page or website is the most relevant for the searcher.  Thus, there are several strategies that can give a small company the edge over the giant competitor.

  • Specialize in a niche – One of the best things you can do as a small company is give yourself a niche focus. If you pour all your effort into one or a handful of keywords, you’ll be able to achieve a much higher visibility than if you have a wide range of keywords and your relevance for each of them is somewhat low.
  • Leverage locality for optimization – Another way to beat the competition is by targeting a much more local audience. Local search is becoming more relevant and more important, so in today’s context, being the best widget maker in Cleveland is far better than being a so-so widget maker on a national scale. Even if your company does operate on a national, or even international level, you can still capture a niche market share and edge out your competitors in at least one key area by optimizing for a specific local area.
  • Personalize your social engagement – Aside from local search optimization, you can also increase your chances of overcoming larger competitors by stepping up the ‘personal’ factor in your brand strategy. Large companies can lose a portion of their personality once they hit a certain point in their growth, but being small and nimble can be an advantage in giving each follower a more personal experience.
  • Become a recognized content publisher – Building brand awareness, loyalty, trust and credibility requires frequent and quality content publication. Maximize the reach of the content you publish to maximize your return on investment, and be consistent with your publication schedule so you become recognized as a dependable authority.

There’s no shortcut to rise to the top of the search engine rankings, especially when there’s a giant competitor on the scene. But, with a strategy that leverages your geographic location and your agility, you can selectively overcome that giant in specific key areas. Give yourself the best odds by narrowing your topic and keyword focus and increasing your location-specific relevance.

6 Signs It’s Time For a New Site

The speed that technology advances is getting faster and faster. Once you actually get the hang of the phone you have the next model is already out. The internet is no different. From social media to SEO, it is changing daily. Website designs change to comply with the increase in mobile traffic and incorporate social media, content needs to be changed as visitors expect more and more visual content. If you’re wondering if it’s time for a new site here are some key points to take a look at.6 signs

  1. It doesn’t work well on mobile- Many older sites don’t load correctly on mobile devices. It is often hard to read the content or difficult to navigate the site. With around 50% of site visits being on mobile devices this means if a site is not mobile friendly, users get frustrated and a site may lose about half of it’s potential visits/conversions.
  1. It’s slow- Let’s be honest, we love instant gratification. Studies show that a page with a load time of 4 seconds resulted in a 25% drop in traffic. That may seem a little crazy but when it comes to the internet we want and expect it in the blink of an eye.
  1. It’s hard to update content- Content management systems have come a long way over the years. They now make it easy for anyone to go in and change content and keep the information current without needing a whole team to edit code to update.
  1. You’ve outgrown the site you have now- This point is by no means a bad one. If your business has outgrown your site congratulations you’re running a successful company! There are different reasons you may have outgrown it. Maybe you made the original site shortly after startup and have since added more services or products. It may be more difficult to navigate the site with these added items. Or perhaps you’ve changed the image of the company or shifted the primary focus. A revamp of the site to more accurately represent the business is a great plan to continue to grow.
  1. Users aren’t converting- The whole point of having a site for your business is to generate leads or make sales. If your site isn’t getting either of these but is getting decent traffic it may be time to consider a redesign. High bounce rates, short time on site, and low page views are pretty good indicators that the time has come.  There are different reasons why users may not be converting. Poor landing pages with content that doesn’t give users the information they were looking for, a lack of calls to action, or it could simply be because there haven’t been and conversions set up.
  1. No social media- Social media has become a huge part of business. It not only helps generate leads but keeps current customers up to date on what the business is doing. If your site doesn’t have links to the company’s Facebook, Twitter, LinkedIn, etc. you’re missing out on a great opportunity to interact with users.

If you’re having any of these issues, or if your site was made in Windows 95, it may be time to ditch it and consider a redesign. If you need some help or have any questions we are more than willing to assist you.

Five Mistakes to Avoid to Ensure Social Media Success

Today, everyone and their mother is on social media. According to We Are Social, the number of social media users exceeded 2 billion in 2014, and that number is steadily increasing by the day. Naturally, there is a lot of selling power in social media. Brands are noticing this and are taking action.

While avoiding social media all together is not your best bet (unless you’re Apple), using it incorrectly could hurt your brand more than help it. Here are five mistakes you need to avoid to keep your brand’s social media endevours successful.

  1. Not Having a Strategy
    So, your brand has a Twitter account—now what? If you’re posting random content whenever you feel like it, then you’re doing it wrong. Think about what your brand is trying to accomplish with Twitter and keep that in mind everytime you post.Consider making an editorial calendar to map out all of your posts for the coming month. Then, you can schedule your posts ahead of time—this will make your job easier and keep your social media consistent.
  1. Posting Too Much Promotional Content
    When managing a brand’s social media, marketers tend to lose sight of what social media is all about—fun interaction. By simply putting out your brand’s main talking points and products, you’re not correctly utilizing social media.Finding a balance between engaging and promotional content is key. Try tweeting about a trending hashtag or replying to a tweet in a witty and humerous way. Humanizing your brand will encourage the most social media interaction.
  1. Being Impersonal
    We’ve all heard the auto-responses-gone-wrong horror stories (cough, cough American Airlines), but the lesson to take away here is to always respond in a personal manner.Auto-responses that don’t entirely make sense are hurting your brand. When replying on social media, it is important to display human characteristics like humor or empathy.
  1. Picking the Wrong Channels
    Before you create an Instagram account, for example, you need to ask yourself why your brand should be on Instagram. If the answer is because everyone else is doing it, you might want to do some reevaluating.If your brand does not rely on visuals, then Instagram might not be for you. Think about your brand in the context of the various social medias and choose the ones that make the most sense for your brand.
  1. Not Doing Your Homework
    On July 4, 2014, American Apparel decided to post on Tumblr to commemorate the America’s independence. This seemingly harmless act turned into a PR nightmare of epic proportions.Whoever made the post mistook the Space Shuttle Challenger explosion for a firework (don’t ask me how). You can imagine the backlash that ensued. Before you post, make sure what your posting is appropriate and the image you plan to use is what you think it is.challenger explosion

What it all comes down to is keeping in mind that social media is meant to be fun. Promotional content is not fun for you or your followers. Keep them engaged and entertained. This will humanize your brand and make it more approachable. So, have a strategy, pick your channels appropriately, engage in interaction, do your homework and, most importantly, have fun!

Need help with your social media strategy? We can help. Contact us to see how we can help grow your brand’s social media.

#ALLinCLE: Three Things Brands can Learn from the Cleveland Cavaliers’ Social Media Usage During the Playoffs

Cavs blog post imageThe 2015 NBA season was a fun ride for Cleveland fans. Although the Finals didn’t turn out the way we hoped, there is still plenty of room for hope looking forward to the 2015-2016 season.

While the 2015 NBA playoffs gave fans a chance to watch LeBron James and company play basketball at the highest level, another part of the Cavs’ organization had a chance to shine—the social media team.

Whether it was Twitter, Facebook, Instagram or Snapchat, the Cavs were all over social media during the playoffs. Fans saw the playoffs through an entirely new lens made possible by effective use of social media.

Believe it or not, your brand can learn from what the Cavaliers’ social media team did during the playoffs. I understand you’re probably not in a business as glamorous as professional basketball, but there are plenty of things to take away from the Cavs’ social media success to help your brand.

Use of Hashtags

#ALLinCLE. This was everywhere during the playoffs. It was seen on t-shirts, rally towels, billboards and in almost every Cavs social post. The hashtag received so much notoriety that when people used it during the NBA Finals, Twitter automatically added a Cavs logo to the end.

Keep in mind that your brand is probably not going to have the luxury of Twitter adding your logo to your hashtag, but creating a hashtag and promoting it correctly will still pay social media dividends.

Let’s say your company is hosting a walkathon to raise money for a special cause. You could come up with a creative hashtag to use in all of your posts about the event. You should also include the hashtag on the event’s marketing materials such as posters and ads. This will encourage people to use your hashtag when posting about the walkathon.

If enough people use your hashtag in your area, it will start to trend and attract more tweets and potentially local news coverage.

Give Your Followers Something Unique

On game days, the Cavs would post pictures and videos from inside Quicken Loans Arena hours before fans were even allowed in. Their followers were treated to an inside look at employees placing t-shirts and towels on seats or players getting some extra practice in before the game, for example.

These are things that TV cameras don’t normally show but are still interesting to fans. It’s exciting to open up Instagram and see Kyrie Irving drain three pointers during warmups or what players are wearing when they arrive to the arena.

Your customers always see the finished product, but they rarely see what goes on behind the scenes. Social media is a great way to show your followers the process of how your products are made or highlight employees who are responsible for providing the services customers are accustomed to.

Going back to the walkathon example—instead of just posting pictures of the walkathon while it’s happening, post pictures of the set up or the people or place the funds raised will benefit.

Take Advantage of When Your Followers Post About Your Brand

Whether it was newborn babies at the Cleveland Clinic dressed in Cavs gear, photos posted by players or famous fans at the game, the Cavs were all over reposting or retweeting others’ posts.

The Cavs obviously can’t retweet every fan that tweets about them because they’d have hundreds of retweets a day, but they pick and choose posts that have prominence to share.
Most of the time, celebrities won’t post about your brand, (if they do, retweet, repost, share, comment, do whatever you can to promote that post!) but sometimes your customers will post about your company.

For example, if someone posts about how much fun your hypothetical walkathon was, repost or retweet them and thank them for their participation. This will validate your brand to other followers because people value others’ opinions (hence Yelp, product ratings, etc.) and will make the original poster feel even better about your brand.

The Cavs might not have won the NBA Finals this season, but they certainly won the social media championship. So, next time you’re brainstorming a new social media strategy, keep the Cleveland Cavaliers in mind.

Craft and market a creative hashtag, give followers a unique perspective and take advantage of when others post about your brand, and your brand will have the recipe for social media success.

Need help with your social media strategy? Check out our website to see how TKG can help grow your business.

3 Questions to Ask When Setting up Facebook Ads

Facebook AdsAs most of you already know, Facebook released a new algorithm a while back which made it harder for business pages to see success with normal posting and updates. While this has likely been very frustrating for many of you the good news is that Facebook allows you to run promoted posts and pay-per-like campaigns to help improve your brand’s reach.

We are seeing a lot of success and great return on investment for our clients that are running pay-per-like and/or promoted post campaigns on Facebook. Over the past year we have been polishing our technique and strategies and want to share a few tips and tricks with you.

1. What are your goals?

It is important to write down your goals before starting any paid advertisement campaign so take some time to think through what you want to achieve. Are you looking to promote a new product, open job opportunity, increase your audience and drive traffic to your site? Your answer to this question will provide the foundation for your ad campaign and ultimately control which ad type you end up choosing.

For instance if you are looking to increase your audience size you would most likely setup a pay-per-like campaign whereas if you are looking to promote a new product you would most likely setup a promoted post campaign with posts about that new product.

2. What is your budget?

Budget is important to consider and the great news is that you do not need to bankrupt your business to get positive results with Facebook ads. While we have seen budgets as low as $35/month and ones over $1500/month, often times, $100 to $500/month is enough to start moving the needle.

3. Who is your audience?

This is perhaps the most important piece to the puzzle. Take some time to think, not only, about the audience that your business currently serves but also the audience you would like to reach. Some important questions to consider are:

a. What gender is your audience?

Even if you serve both male and female it is important to think about who the decision makers are in that purchase process. For example both men and women enjoy watching television but most of the time males will likely be the decision maker when it comes to making the purchase. On the other hand, the female of the household will likely control the grocery shopping decisions.

You might being saying, “Wow they are being very general and making a lot of assumptions.” You are correct we are being very general and making a lot of assumptions and in this particular scenario it is important to think this way at least a little bit. The goal here is not only to reach a lot of people, but also reach people you are more likely to convert.

If you target both male and female and the male makes the buying decisions you might be wasting a lot of ad spend dollars for ads that are being shown to people who are less likely to convert.

b. What Age is your audience?

Age is very important when setting up your ads. We recommend setting your age range slightly below and slightly above your audience age. This might need adjusted as you go along or as you run different types of campaigns.

For example if Dick’s Sporting Goods was running a special on baseball bats they would want to target high school students and parents of those high school students. This age range could look like 16-35.

It is possible that a 15 year old and a 40 year old could be looking for a baseball bat but targeting 16-35 will target the group that is most likely to convert.

c. What is your audience interested in?

Do you have a large national competitor that has a lot of Facebook followers? If so, there is the possibility to target only people who follow that competitor’s page. It is important that this is done with integrity and in a way that follows Facebook’s advertising guidelines. For instance you can target those who follow a competitor’s page but you cannot add their logo to your images or pose as that competitor.

I hope that this article provides you with some valuable information about how to go about setting up your Facebook ads. Feel free to ask questions in the comments below and if you would like to talk to someone about social marketing contact us today!

Image Credit

Google Tag Manager

TagManagerRecently I have been putting quite a bit of effort into rolling out Google Tag Manager for many of our client sites. It has been a rewarding process and I wanted to share some of the things I’ve learned along the way.

First, what is Google Tag Manager?

One of the foundational building blocks of a website is the tag. It is a way that functionality can be added to the site in a fairly simple manner. The functionality can range from tracking activity and usage to adding features like chat to a site. Each one of these tags is generally pretty simple and easy to understand, but as the number and complexity of the tags increases the challenge of keeping track of them and making sure they are on the correct pages also grows. This is where Google Tag Manager comes in. It allows us to place a single tag called a container on the site and then add and remove tags to that container based on a variety of rules.

Once the container is in place tags can be added to the site without needing to touch the templates or source code, which greatly reduces the risk that something can go wrong when adding a tag. It also makes it much more simple to change or update a tag when needs change.

There is another benefit that I really appreciate: the ability to test tags before they are rolled out. This allows a set of tags to be tested on the site before they are rolled out to all users. This has been especially helpful when trying to troubleshoot complex tags.

This is just scratching the surface of what can be done with Tag Manager, but hopefully it is enough to give a glimpse into why I’m so excited about using it. If managing tags is something that you could use help with, get in touch with us, we would love to help you out.