What is Your Social Business Strategy?
We’ve been talking a lot about the differences between Social Business and Social Media…this week a really good study was released by Pivot and Social Business Strategies gave a really good rundown on what aspects of social business are important, how they affect your ROI and what your next steps should be in the social business realm if you have yet to dip your toes in.
In this report you will find that marketers are starting to realize:
- how conversations affect their brand
- that sales still matter, but engagement matters more
- insight and content are now more important than deals
- that the executive buy in for social business has risen
- Facebook and Twitter still dominate
Social business is becoming so much more than just posting coupons and deals to Facebook or Twitter. It is becoming just “business”. If you are looking for guidance in this area, I am pretty sure we have some folks who can help you out. It’s time to get started.
Twitter TV Ads for Targeted Audiences
Twitter has announced that TV ad targeting is available throughout the US. Releasing it in beta back in May, TV ad targeting has proven more successful than just TV ads alone. In a quote from the blog, Twitter’s Michael Fleischman states that,
“During a handful of studies, users that Twitter identified as being exposed on TV and then engaged with a Promoted Tweet demonstrate 95% stronger message association and 58% higher purchase intent compared to users identified as being exposed on TV alone.”
Honestly, I though I could let this one go, but then I started reading about how many brands exploited the birth of the #royalbaby to get traffic, and even sales. Brands like Coca-Cola, Starbucks, Oreo, Charmin and many others all jumped on the #royalbaby hashtag bandwagon.
Once Kate entered the hospital, the hashtag #royalbaby was used 2 Million times. Mostly by well wishers, some by sickos, and some buy those hashtagging in hope of making a few bucks off the whole thing. Sad? Pathetic? Smart and current? What’s your take? Do you use somewhat voyeuristic news and hashtags to get traffic?