Tag Archives: Facebook Strategy

Running a Successful Facebook Contest—The Right Way

So you’ve finally decided to run a Facebook contest. That’s great! Social media contests can improve engagement and likes, and encourage your audience to interact with your brand. Besides, everyone loves the chance to win something!

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  1. Give away something people actually want to win

If you make consumable products, you have a built in prize. If not, try looking into branded hats, mugs, t-shirts, keychains, or anything that makes sense for your business. You might be surprised how excited people will get over a plastic cup or a notepad. If those don’t seem to be good options, you can always give away a gift certificate.

  1. Add pictures of the prize, if possible

Engaging content has swiftly shifted more and more to video and photo content and if your Facebook fans can actually see the prize they have a chance to win, they are much more likely to interact with your contest. This is your chance to get creative by arranging the prizes in a way that looks the most appealing.

  1. Create a strategy

What do you want to get out of this contest? More engagement? More interaction? More new likes? Take the time to think about what you want out of the contest and plan the terms around it. For example, if you want more engagement, you might want to ask your audience to like and comment on the post. Or if you want more new page likes, you might run a contest to get to your next milestone. Keep it easy and engaging, but somehow tied to your brand.

  1. Promote contest posts

This is important! You can’t just rely on word of mouth or shares for your contest to do well. In order to get the most engagement you need to reach the largest possible audience. As most of you may know, Facebook’s algorithms don’t show every single post to every single member of your audience. Even if you have a small budget, promoting your posts is definitely affordable.

  1. Stay involved

While the contest is going on, be sure to interact with the audience as they are commenting. You don’t have to like or comment on every single post, but some engagement is necessary. When you host a social media contest, you’re bound to get a variety of comments, so make sure you’re checking them regularly and commenting as necessary.

  1. Choose your winner fairly

It might be tempting to choose a winner who often interacts with your page or maybe even someone you know. Don’t. I use Fanpage Karma’s “Good Luck Fairy” to randomly pick a winner from likes, comments, shares or a combination. The best part? You can download a spreadsheet of everyone who interacted with the contest so you can have a hard copy of your winners.

  1. Notify winners and send prizes promptly

Don’t delay with notifying winners. They are excited to hear who won, and I’m willing to bet you’ll be excited to notify them after you’ve ended the contest. Facebook has recently allowed businesses to contact winners directly, but it’s also not a bad idea to write a post notifying the winner or winners.

  1. Study your analytics

Look at your engagement numbers and percentages to see how well you did and learn from it. If you didn’t get the engagement that you hoped, you might want to switch gears and go with a different strategy. Or maybe you want to spend more on advertising or give away a bigger prize.

At the end of the day, running a contest on Facebook should be fun! It’s exciting to see people get so pumped up over winning a prize. You users will be more engaged and watching you to see what contest you’re running next, which leads to more traffic to your Facebook page and eventually to your site.